Growth Marketing Coordinator | Flexible Schedule

Lawrenceplumbingllc; United States; On-site; USD 52,000 - 76,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Vision insurance

Dental insurance

Flexible schedule

Job summary

Lawrence Plumbing, Heating and Cooling LLC is seeking a Marketing Coordinator to drive growth through multi-channel campaigns and content across digital platforms. You will build brand awareness, manage online reputation, and generate customer inquiries.

Ideal candidate will coordinate offers, track ROI by channel, and work with our digital team to optimize campaigns, including emails, direct mail, and social content.

Qualifications

• Strong writing and communication skills.
• Ability to adapt with a positive, continuous improvement mindset.
• Familiarity with CRMs (Service Titan) to pull customer information and reporting.
• Familiarity with marketing platforms, outbound campaigns and email campaigns.
• Experience with analytics tools and UTM tagging preferred.

Responsibilities

• Manage weekly social media content across Google Business Profile, social platforms, prints, partner lead services, and customer reviews.
• Capture and edit short form video content (3–5 clips weekly).
• Maintain a shared change log with the digital marketing team for website updates and offers.
• Produce a weekly marketing report (leads, booked jobs, ROI by channel) for budget adjustments.
• Monitor Google LSAs and PPC daily for spend caps, disputes, and performance.
• Assist CSRs with review request cadence and GBP post scheduling.
• Coordinate offers, promotions, and seasonal campaigns, including outbound call campaigns.
• Coordinate direct mailings with targeted zip code segments for higher ROI.
• Coordinate email campaigns and updates.
• Monitor and respond to customer reviews with SEO-optimized wording.

Skills

Social media management

Video editing

Content creation

Strong writing

Communication

Organization

Multi-tasking

Analytical thinking

Tools

Service Titan

Google Ads Manager

Google Analytics

Job description

Lawrence Plumbing, Heating and Cooling LLC is seeking a Marketing Coordinator to drive growth through multi-channel campaigns and content across digital platforms. You will build brand awareness, manage online reputation, and generate customer inquiries.

Ideal candidate will coordinate offers, track ROI by channel, and work with our digital team to optimize campaigns, including emails, direct mail, and social content.