Creative Manager, Brand & Content Systems

Murphy USA; El Dorado (AR); Sur place; USD 99 000 - 131 000; Plein temps

Résumé du poste

Murphy USA Inc. is seeking a Creative Manager, Brand & Content Systems to oversee the production ecosystem and ensure customer-facing content aligns with brand standards across Murphy USA and QuickChek.

The role leads creative technology, sets AI-assisted development standards, manages workflows, and ensures assets are organized, measurable, and compliant with rights requirements.

Qualifications

• Equivalent to a four-year degree in Marketing, Communications, Design, or related field.
• Five or more years of experience in creative operations and content production.
• Experience directing creative development and brand communications.
• Strong knowledge of DAM and content systems.
• Experience with AI-enabled tools to scale assets.

Responsabilités

• Lead development and approval of customer-facing assets across channels.
• Manage creative production systems, workflows, and operations.
• Oversee DAM governance, tagging, rights management.
• Develop AI-assisted assets across email, ads, loyalty, app.
• Establish AI copy standards and content quality.
• Maintain scalable content workflows and asset catalogs.
• Collaborate with agencies, vendors, and internal teams.
• Provide hands-on creative support when needed.

Connaissances

Project management

Brand governance

Content systems

AI-enabled tools

Cross-functional collaboration

Formation

Four-year degree in Marketing/ Communications/ Design

Outils

Asana

PowerPoint

Excel

DAM platforms

AI-enabled content tools

Description du poste

Creative Manager, Brand & Content Systems

#2228

Job Description

The Creative Manager, Brand & Content Systems role reports to the VP, Enterprise Marketing. This role oversees the day-to-day operation of Marketing's creative production ecosystem and is responsible for ensuring customer-facing content is developed efficiently, consistently, and in alignment with brand standards across Murphy USA and QuickChek. This role combines creative leadership, content systems management, and AI-enabled production capabilities to deliver marketing assets at scale while maintaining brand integrity, quality standards, and operational efficiency.

In this role, they will lead the development and production of customer-facing creative assets across Murphy USA and QuickChek marketing channels. The individual will oversee Marketing-owned creative technologies, establish standards for AI-assisted creative development, manage content production workflows, and ensure creative assets are developed, versioned, governed, and deployed efficiently. This role serves as the functional lead for internally produced creative content and is responsible for identifying opportunities to improve speed, consistency, scalability, and effectiveness through workflow optimization and emerging content technologies.

Additionally, the role will oversee Digital Asset Management (DAM) operations, maintain Marketing's content library and governance standards, collaborate with Digital/CRM, IT, Merchandising, technology partners, agencies, and external vendors, and ensure all creative assets remain organized, reusable, measurable, and compliant with brand and usage-rights requirements. The role will manage intake, prioritization, resourcing, and assignment of creative production work across Murphy USA and QuickChek initiatives. This individual will serve as the primary steward of Marketing's content supply chain and creative production capabilities.

Essential Duties and Responsibilities

• Lead the development, refinement, and approval of customer-facing marketing copy, visual concepts, and creative assets utilizing approved AI-assisted content development tools to deliver high-quality, on-brand content at scale.
• Manage Marketing-owned creative production systems, workflows, and content operations.
• Manage intake, prioritization, resource allocation, and assignment of creative production requests across Murphy USA and QuickChek initiatives.
• Lead DAM governance including asset taxonomy, tagging standards, rights management, metadata standards, and asset organization.
• Direct the development of AI-assisted creative assets across email, digital advertising, loyalty, mobile app, and emerging marketing channels.
• Establish standards for AI-generated copy, imagery, brand expression, and content quality.
• Review, approve, and quality-assure AI-assisted creative output to ensure alignment with brand standards and business objectives.
• Develop and maintain prompt libraries, creative frameworks, modular templates, and reusable content systems that support scalable content creation.
• Serve as the functional creative lead for internally produced assets across Murphy USA and QuickChek.
• Coordinate creative production activities across internal teams, technology partners, agencies, and external vendors.
• Develop and maintain scalable creative workflows designed to improve production speed, efficiency, and quality.
• Evaluate opportunities to leverage AI-enabled creative production tools, automation platforms, and content assembly solutions.
• Establish and maintain brand governance standards across Murphy USA and QuickChek.
• Partner with Digital, Analytics, and IT teams to align workflow integrations, deployment standards, and measurement requirements.
• Oversee quality assurance processes for creative assets prior to deployment.
• Maintain documentation, workflow standards, operating procedures, creative best practices, and governance guidelines.
• Provide hands-on creative and production support when business priorities require additional capacity.
• Perform other duties as assigned.

Required Experience and Skills

• Equivalent to a four-year degree in Marketing, Communications, Design, Business, or related field.
• Five or more years of experience in creative operations, content production, marketing technology, creative development, digital asset management, or related areas.
• Experience directing creative development, copy development, brand communications, visual storytelling, or content strategy.
• Experience managing creative workflows, intake processes, prioritization, resource allocation, and cross-functional projects.
• Demonstrated ability to leverage AI-enabled tools to generate, evaluate, refine, and scale creative assets.
• Strong understanding of brand governance, content systems, and creative quality standards across digital marketing channels.
• Working knowledge of DAM platforms, workflow automation tools, creative production software, and AI-enabled content creation technologies.
• Strong project management, organizational, and communication skills.
• Experience collaborating with agencies, technology vendors, and external creative partners.
• Advanced software skills: PowerPoint, Excel.
• Additional software experience: DAM platforms, project management solutions such as Asana, AI-enabled creative tools, and content production technologies.

Pay Range

99,000 - 130,700

Position Type

Full-time

We greatly value your time and want to provide the best opportunity for you to showcase your strengths.

We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to race or color, national origin, religion, gender and gender identity, age, sexual orientation, marital status, family medical leave status, medical condition, physical or mental disability, veteran status or other personal status or characteristics that are recognized and protected under applicable federal, state, or local laws and regulations.

We will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to complete this form or to participate in an interview, please contact 870-875-7783.