Creative Lead - Brand & Storytelling (Hybrid NYC)

Citymeals on Wheels; New York (NY); Hybrid; USD 120,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision, disability, &

Life insurance

403(b) retirement plan with employer 6

Paid time off and holidays

Commutation and communication stipends

Professional development opportunities

Job summary

Citymeals on Wheels in New York City is seeking a Creative Lead to elevate our brand identity across digital, print, and events. You will shape strategy, lead a creative team, and partner with Marketing, Development, and Programs to tell authentic stories that resonate with Citymeals’ audience of older adults and supporters.

This role blends high-impact creative direction with hands-on production of campaigns, video storytelling, and multi-channel assets, ensuring a consistent, inclusive

Qualifications

• 7-10 years of experience in art direction, creative leadership, or brand design roles.
• Experience with campaigns from concept to execution across multiple platforms.
• Strong portfolio demonstrating visual storytelling and leadership.
• Deep understanding of digital marketing trends and audience engagement.
• Experience developing creative for NYC campaigns including multicultural audiences.

Responsibilities

• Lead the evolution of a unified Citymeals visual identity across marketing materials.
• Develop and maintain brand guidelines reflecting Citymeals' mission.
• Serve as internal creative lead and primary point of contact for external agency partners.
• Provide strategic creative direction and feedback to align with goals.
• Lead creative development for brand awareness, events, and fundraising campaigns.
• Oversee multi-channel assets including social, video, OOH, digital ads, print, and events.
• Ensure assets are optimized for performance and brand consistency.
• Design scalable templates for volunteer outreach and recruitment.

Skills

Leadership

Brand design

Adobe Creative Suite

Project management

Storytelling

Cross-functional collaboration

Tools

Adobe Photoshop

Illustrator

InDesign

Canva

Job description

Citymeals on Wheels in New York City is seeking a Creative Lead to elevate our brand identity across digital, print, and events. You will shape strategy, lead a creative team, and partner with Marketing, Development, and Programs to tell authentic stories that resonate with Citymeals’ audience of older adults and supporters.

This role blends high-impact creative direction with hands-on production of campaigns, video storytelling, and multi-channel assets, ensuring a consistent, inclusive