Brand Creative Lead: NYC Storytelling & Design

Citymeals on Wheels; New York (NY); Hybrid; USD 120,000 - 130,000; Full time

Benefits offered by this job

Hybrid work schedule

Commutation stipend

401(k)/403(b) employer match

Job summary

Citymeals on Wheels is seeking a Creative Lead to elevate its visual identity and storytelling across digital, print, social, and video channels. The role reports to the VP of Marketing & Communications and will steer brand development to strengthen our connection with NYC's older adults.

As a hybrid, in-office three days weekly at Midtown Manhattan, you will oversee creative execution, guide editorial staff and agency partners, and drive a brand refresh for the new calendar year.

Qualifications

• 7-10 years in art direction, creative leadership, or brand design.
• Experience in agency or mission-driven organization.
• Proven ability to run campaigns from concept to execution.
• Strong portfolio of visual storytelling across channels.

Responsibilities

• Lead the evolution of Citymeals' visual identity across materials.
• Set brand guidelines reflecting mission and values.
• Act as internal creative lead for agencies and partners.
• Provide strategic creative direction for campaigns.
• Oversee multi-channel assets: social, video, OOH, print.
• Ensure assets optimized for performance and consistency.
• Design scalable templates for volunteer outreach.

Skills

Creative leadership

Brand strategy

Storytelling

Campaign management

Multichannel marketing

Communication

Collaboration

Tools

Adobe Creative Suite

Photoshop

Illustrator

InDesign

Canva

Job description

Citymeals on Wheels is seeking a Creative Lead to elevate its visual identity and storytelling across digital, print, social, and video channels. The role reports to the VP of Marketing & Communications and will steer brand development to strengthen our connection with NYC's older adults.

As a hybrid, in-office three days weekly at Midtown Manhattan, you will oversee creative execution, guide editorial staff and agency partners, and drive a brand refresh for the new calendar year.