Creative Lead, Brand Design

Justremote; United States; Remote; USD 125,000 - 160,000; Full time

Benefits offered by this job

Equity & performance-based bonuses

Health coverage (medical/dental/vision

Unlimited PTO

No-meeting days for product testing

Parental leave

401k match

Remote work stipend

Learning stipend

Discounts on subscriptions

Employee development

Job summary

AllTrails is seeking a Creative Leader for the Brand Design team to set an example and craft original, insightful creative grounded in audience understanding.

You will lead evergreen assets, art direction, color and typography, and motion across digital, social, lifecycle, OOH, film, experiential, and in-product channels. Collaborate with leadership to evolve the AllTrails visual brand and scale executions across platforms.

Qualifications

• Minimum of 6 years leading global brand campaigns, preferably for SaaS, app, or digital product.
• Experience in senior creative roles such as Design Lead, Art Director, or Senior Designer.
• Proven ability to concept and execute across multiple mediums, formats, environments, and surfaces.
• Strong execution of visual design fundamentals: typography, layout, color, form, composition.
• Outstanding portfolio showing crafted design and brand storytelling for audiences.
• Strong communication and presentation skills with the ability to influence stakeholders.
• Excellent brainstorming, self-editing, iteration, testing ideas and handling feedback.
• Experience collaborating with copywriters, designers, and marketers to develop campaigns.

Responsibilities

• Lead as Creative Leader on Brand Design, setting an example and crafting original creative grounded in insights.
• Oversee evergreen assets and art direction, applying color, typography, illustration, photo/video, and motion.
• Shape AllTrails visual language and brand identity at scale in collaboration with Design Leadership.
• Concept and execute global campaigns across digital, social, lifecycle, OOH, film, experiential, and in-product channels.
• Collaborate with leadership and cross-functional teams to build campaigns that grow brand love.
• Make design decisions based on project goals, audience insights, and business context.
• Lead design workshops and align principles to elevate AllTrails brand design.
• Develop creative ideas that translate into successful executions and business impact.
• Foster a respectful, collaborative team culture focused on creativity.

Skills

Brand leadership

Global campaigns

Art direction

Typography & layout

Color theory

Portfolio focus

Communication

Collaboration

Tools

Figma

Adobe Creative Cloud

Job description

About:

• Act as a Creative Leader on the Brand Design team, setting an example and generating original and highly crafted creative grounded in thoughtful insights.


• Lead the development of evergreen assets that shape our brand visual language - including overall art direction, expressive graphic treatments, color and typographic application, illustration, photo/video, and motion.


• Partner with Design Leadership to push the continual development and evolution of the AllTrails visual brand, defining how we show up in the world at scale.


• Concept and execute global integrated campaigns across various channels and surfaces including digital, social, lifecycle, OOH, film, experiential, and in-product.


• Work in collaboration with Creative Leadership, marketing leads, and cross-functional stakeholders to create campaigns that build love for the AllTrails brand and product.


• Make design decisions based on a deep understanding of the project's goals, audience insight, and business context.


• Lead design exercises, workshops, and drive internal alignment on principles and ideas that elevate brand design at AllTrails.


• Think deeply about business problems to develop creative ideas that translate into successful executions.


• Contribute to a respectful and collaborative team environment that cultivates a culture of creativity.

Experience:

• Minimum of 6 years of relevant experience leading global brand campaigns, preferably for a SaaS company, app, or digital product.


• Experience leading projects in a senior creative role such as a Design Lead, Art Director, or Senior Designer.


• Extensive experience in concepting and designing creative across multiple mediums, formats, environments, and surfaces.


• Strong execution of visual design fundamentals, including typography, layout, color, form, and composition.


• Outstanding portfolio demonstrating crafted design work and success in building unique creative that resonates with audiences.


• Strong communication and presentation skills, with the ability to articulate and sell creative decisions and manage feedback from stakeholders.


• Exceptional conceptual and brainstorming skills, with a blue-sky approach to idea generation.


• Strong critical thinking skills, with the ability to self-edit, iterate, test ideas, and handle feedback.


• Experience collaborating with copywriters, designers, and marketing strategists to develop campaigns and brand storytelling.


• Experience at a fast-paced remote-first company where autonomy and proactiveness are key.


• A highly developed aesthetic sensibility and taste, with a deep knowledge of design trends and culture.


• Deep knowledge of Figma, Adobe CC, and other creative platforms and tools.


• Strong grasp of design systems and deploying flawless creative at scale.


• Empathy for the customer and creative team members.

Salary and Perks:

Pay range: $125K - $160K

• Competitive and equitable compensation, including ownership through equity and performance-based bonuses.


• Comprehensive health, dental, and vision coverage.


• Unlimited PTO in addition to company holidays.


• Dedicated monthly no-meeting days for product testing and improvement.


• Fully paid parental leave for birthing and non-birthing parents.


• 401k Match and access to financial wellness resources through Origin.


• Remote work stipend for designing a home office.


• Annual learning stipend for professional growth.


• Exclusive discounts on subscriptions and merchandise.


• Investment in employees as individuals and professionals.

About AllTrails:

Alltrails develops and app that helps people find hiking/biking trails