Brand Creative Lead - Remote Campaigns & Identity

AllTrails; United States; Remote; USD 125,000 - 160,000; Full time

Benefits offered by this job

Health, dental, and vision coverage

Unlimited PTO

Remote work stipend

Learning stipend

401k Match

Parental leave

Job summary

AllTrails in the United States is seeking a Creative Lead, Brand Design to set the tone for brand design and creative development at AllTrails. You will lead by example, delivering best-in-class brand work that resonates with outdoor enthusiasts and translates insights into scalable campaigns.

This role combines craft and mentorship in a fast-paced remote-first environment, collaborating with leadership and cross-functional teams to shape the visual language, drive global campaigns, and elevate

Qualifications

• Minimum of 6 years leading global brand campaigns
• Experience in senior creative roles (Design Lead, Art Director, Senior Designer)
• Extensive experience designing across multiple mediums and surfaces
• Strong fundamentals in typography, layout, color, and composition
• Portfolio demonstrating crafted brand work and audience resonance
• Excellent communication and stakeholder management skills
• Ability to brainstorm and develop blue-sky ideas
• Self-editing, iteration, and constructive feedback across teams
• Collaboration with copywriters, designers, and marketing strategists for campaigns

Responsibilities

• Act as a Creative Leader on the Brand Design team, raising the bar while producing original, craft-focused design grounded in insights.
• Lead evergreen assets shaping our brand visual language, including art direction, typography, color, illustration, photo/video, and motion.
• Partner with Design Leadership to evolve AllTrails' visual brand and its global presence.
• Concept and execute global campaigns across digital, social, lifecycle, OOH, film, experiential, and in-product channels.
• Collaborate with Marketing and cross-functional teams to build love for the AllTrails brand and product.
• Make design decisions confidently based on goals, audience insight, and business context.
• Lead design workshops and align on principles that elevate brand design.
• Research business problems to develop core creative ideas that translate into executions.
• Foster a respectful, collaborative team environment and a culture of creativity.

Skills

Brand leadership

Global campaigns

Senior creative

Design systems

Presentation skills

Remote-first mindset

Tools

Figma

Adobe Creative Cloud

Job description

AllTrails in the United States is seeking a Creative Lead, Brand Design to set the tone for brand design and creative development at AllTrails. You will lead by example, delivering best-in-class brand work that resonates with outdoor enthusiasts and translates insights into scalable campaigns.

This role combines craft and mentorship in a fast-paced remote-first environment, collaborating with leadership and cross-functional teams to shape the visual language, drive global campaigns, and elevate