Visual Designer

Trailborn; New York (NY); On-site; USD 70,000 - 95,000; Full time

Job summary

Trailborn, a hospitality-focused brand studio in New York, seeks a self-driven Visual Designer to craft smart, beautiful work from concept through final production. You’ll own organic social assets, marketing templates, sales materials, and brand upkeep across hotel and restaurant brands.

The role involves close collaboration with marketing and partnerships teams and may expand into new brand concepts as Trailborn grows.

Qualifications

• 3+ years of visual design experience across agencies, studios, in-house, or freelance.
• Ability to build and flex between dynamic visual identity systems.
• Fluency in Adobe, Figma, and Canva.
• Working knowledge of Asana, Google Apps and Office.
• Motivated and proactive; able to push projects forward.
• Strong interest in social media and digital touchpoints including Instagram and TikTok.
• Experience concepting with copywriters and other creatives.
• Familiar with AI capabilities for time-saving workflows.
• Illustrate and animate; After Effects and Procreate a plus.
• Experience collaborating with photographers and illustrators a plus.
• Strong opinions but open to feedback; eager to help evolve a fast-moving brand.

Responsibilities

• Concept, art direct and execute organic social and partnerships templates and assets.
• Execute ongoing marketing campaigns and pre-opening digital assets; scale art direction across media.
• Create email templates and pre-launch ads and social posts; support across scopes.
• Design and deliver internal materials, OS&E and merch; maintain usable templates.
• Respond to briefs and ensure templates allow partners to edit and build materials efficiently.
• Support photo and video shoots; curate imagery libraries for easy access.

Skills

3+ years experience

Brand identity

Social media awareness

Team collaboration

Proactive mindset

Time management

Copywriter collaboration

AI for time-saving workflows

Illustration & animation

Photographer/illustrator collaboration

Tools

Adobe Suite

Figma

Canva

Asana

Google Apps

Microsoft Office

After Effects

Procreate

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Visual Designer

New York, NY, US

7 days ago Requisition ID: 1910

Salary Range: $70,000.00 To $95,000.00 Annually

About Our Role

Trailborn is looking for a self-driven Visual Designer to create smart, beautiful, impactful work from concept through production design. Work and responsibilities live across channels, with a focus on organic social, advertising, sales systems, and printed collateral. We’re a tight-knit, collaborative team who approaches each new project with fresh eyes, together. We want our next team member to embrace and amplify this culture. This role is heavily geared toward execution and doing the work, nearly always including the final production design and delivery within its scope. Trailborn also creates and builds hotel and restaurant brands with a presence across media. Over time, this role will potentially expand into concepting and shaping new brands as well.

Essential Functions

• Digital Content — Concept, Art Direct and Execute Organic Social and Partnerships Templates + Creative: Create templates and respond to ongoing briefs for organic social, plus support efforts with visual assets across a variety of media for branded partnerships in collaboration with our Social Media and Partnerships Manager.


• Digital Marketing — Execute Ongoing Marketing Campaigns and Pre-Opening Digital Assets:Create email templates, plus key pre-launch ads and social posts within the Pre-Opening property scope. Then support our Senior Designer by scaling existing art direction and campaign directions to implement creative across media.


• Collateral — Concept, Art Direct and Execute Sales Materials and Templates: Respond to ongoing briefs and design Sales templates and materials both within our “Pre-Opening scopes” from concept through completion to ensure our partners can efficiently edit and build effective materials.


• Ongoing Design Execution — Concept, Art Direct and Execute Internal Materials, Templates, and Ongoing OS&E + Merch: Respond to ongoing briefs and design Sales templates and materials within our “Pre-Opening scopes” from concept through completion to ensure our partners can efficiently edit and build effective materials. Additionally, respond to Ongoing briefs for Sales materials, Templates, OS&E, and Merch.


• Ongoing Brand Upkeep — Review, organize and share commissioned footage and imagery plus support photo and video shoots:Partner with marketing team members to curate and build easily accessible libraries of imagery and video. As needed, but potentially rarely, attend ongoing shoots to help style and capture additional social content.

Qualifications

• 3+ years of relevant experience as a visual designer at agencies, studios, on an in-house team, as a freelancer, or some combination


• Ability to build and flex between dynamic visual identity systems


• Fluency in the Adobe suite, Figma, and Canva


• Working knowledge of Asana, Google apps and Office


• Motivated and proactive working style — possess strong ability to push projects forward and retain momentum


• Interest in and awareness of social media and digital touchpoints including Instagram with a familiarity of TikTok


• Experience concepting with copywriters and other creatives


• Familiar with and receptive to AI capabilities, especially as it pertains to time-saving systems work


• Ability to illustrate and animate, plus experience with After Effects and Procreate a plus


• Experience collaborating with photographers and illustrators a plus


• Have strong opinions that are loosely held


• Are excited about helping to build a fast-moving and ever-evolving brand and company


• Ability to work within a high-energy, fast-paced, deadline-driven environment


• Take a collaborative approach across teams — meaning striking a balance between asking questions and seeking clarity when necessary, while also sharing your point of view


• Passionate about (and a student of) hospitality, travel, and the outdoors