Creative Lead, AI-Driven Brand Experiences

Circle; California; On-site; USD 140,000 - 170,000; Full time

Job summary

Circle (NYSE: CRCL) is a leading internet financial platform company building the foundation of a more open, global economy through digital assets, payments, and programmable blockchain infrastructure. The team creates bold brand stories and experiences across campaigns, launches, and digital activations, leveraging AI and emerging technologies to tell compelling narratives.

As a Senior Creative role, you will own development of creative ideas, translate complex blockchain/fintech concepts into

Qualifications

• 7+ years of relevant experience in conceptual creative, interactive, experiential, innovation, or equivalent creative roles where technology is central.
• A portfolio of high-quality work demonstrating strong conceptual thinking across brands, campaigns, or experiences.
• Demonstrated ability to originate ideas and develop them from early concept through to compelling outcomes.
• Strong strategic and creative problem-solving skills with the ability to interpret briefs and identify opportunity.
• Proven ability to prototype and make ideas tangible using code, AI tools, design tools, or other appropriate methods.
• Familiarity with generative AI models (ChatGPT, Gemini, etc.) and prompt development.

Responsibilities

• Owning development of bold conceptual ideas for brand campaigns, launches, partnerships, and experiences.
• Simplifying blockchain, payments, and financial infrastructure into clear, engaging narratives.
• Approaching briefs as strategic problems, aligning audience insight, idea, and execution.
• Exploring AI and emerging technologies to unlock new creative possibilities and integrate tech into the process.
• Experimenting and prototyping ideas using AI, code, design tools, and other appropriate methods.
• Partnering with designers, copywriters, engineers, and creative leaders to realize polished executions.
• Maintaining a high bar for creative craft so original idea strength carries through final experiences.

Skills

Conceptual creativity

Portfolio

Idea origination

Strategic problem-solving

Prototype with code/AI

Generative AI familiarity

Job description

Circle (NYSE: CRCL) is a leading internet financial platform company building the foundation of a more open, global economy through digital assets, payments, and programmable blockchain infrastructure. The team creates bold brand stories and experiences across campaigns, launches, and digital activations, leveraging AI and emerging technologies to tell compelling narratives.

As a Senior Creative role, you will own development of creative ideas, translate complex blockchain/fintech concepts into