Creative Growth Lead: Full-Stack Content & Strategy

Ripple Foods; Austin (TX); Hybrid; USD 75,000 - 110,000; Full time

Benefits offered by this job

Equity opportunities

Competitive salary

Job summary

Ripple Foods is seeking a hybrid Full-Stack Content Creator/Creative Strategist in Austin, TX. You will own the full creative lifecycle—from insight to script, from shoot to edit, and from iteration to scale—driving retention and performance through data-driven creative decisions.

You’ll partner with the Director of Content Strategy and founders to translate customer psychology into compelling content, lead shoots, write scripts, brief editors, and push projects from concept to asset.

Qualifications

• 3-5+ years in DTC as a creative strategist, content creator, or hybrid
• Deep experience in Meta Ads, UGC, and direct response copywriting
• Ability to analyze creative performance and translate learnings into action
• Comfort meeting with creators, running shoots, planning props, and giving tight edit notes
• Obsession with customer psychology, trend mapping, and creative frameworks
• Ability to brief or cut retention-focused edits and lead projects with clarity
• Bonus: experience in high-growth startups and fast-paced environments

Responsibilities

• Interpret creative performance data from Meta Ads, motion, and analytics to drive iterations
• Identify friction points in the funnel and test smarter hooks and CTAs
• Use data to understand why a concept worked or didn’t
• Conduct customer research (reviews, testimonials, surveys) and apply insights to direction
• Write high-converting UGC scripts with strong DR hooks and CTAs
• Ideate 5-10 fresh concepts weekly for ads across formats
• Collaborate with the Head of Creative and Performance Team to align with brand voice
• Direct or assist in shoots, plan sets and talent, and guide production
• Provide detailed post-production notes and retention-focused edits
• Version creatives across formats and durations with clear briefs

Job description

Ripple Foods is seeking a hybrid Full-Stack Content Creator/Creative Strategist in Austin, TX. You will own the full creative lifecycle—from insight to script, from shoot to edit, and from iteration to scale—driving retention and performance through data-driven creative decisions.

You’ll partner with the Director of Content Strategy and founders to translate customer psychology into compelling content, lead shoots, write scripts, brief editors, and push projects from concept to asset.