Creative Director, Visual Design & Brand Systems

Strava; San Francisco (CA); On-site; USD 150,000 - 230,000; Full time

Job summary

Strava is seeking a senior visual designer with deep expertise in typography, layout, and motion to lead design across brand campaigns, GTMs, and product marketing. You will mentor a team of 2–3 designers and collaborate with the ECD to shape creative direction and execution that aligns with Strava’s brand strategy and business goals.

You will build scalable design systems for digital, social, and experiential touchpoints, evolving the brand’s visual identity across typography, photography,

Qualifications

• 10+ years of visual design experience in brand, campaigns, digital and multi-format work.
• Portfolio demonstrating craft in brand and cross-channel campaigns.
• Proven track record mentoring designers and elevating team output.
• Strategic mindset that connects design decisions to brand and business impact.
• Experience designing for paid and organic social with performance awareness.
• Comfort operating in fast-paced, high-growth environments.
• Motion thinking: plan and direct motion or adapt static ideas into dynamic formats.
• Experience contributing to cohesive global brand systems and international campaigns.

Responsibilities

• Own visual design ideation and direction for brand campaigns, GTMs and product marketing.
• Partner with the ECD on creative strategy and ensure craft quality across formats.
• Build and evolve scalable design systems for digital, social, and experiential touchpoints.
• Shape Strava’s brand identity, typography, photography, video, color systems and seasonal language.
• Translate culture and campaign insights into compelling visuals that drive business goals.
• Present work clearly to cross-Functional partners and leadership, tying decisions to strategy.
• Directly manage 2–3 experienced designers with mentorship and feedback.
• Partner with external agencies, freelancers, and vendors to bring the best talent to the project.

Skills

Visual design

Typography

Layout

Color theory

Photography

Motion design

Video

Brand systems

Mentorship

Strategic thinking

Job description

Strava is seeking a senior visual designer with deep expertise in typography, layout, and motion to lead design across brand campaigns, GTMs, and product marketing. You will mentor a team of 2–3 designers and collaborate with the ECD to shape creative direction and execution that aligns with Strava’s brand strategy and business goals.

You will build scalable design systems for digital, social, and experiential touchpoints, evolving the brand’s visual identity across typography, photography,