Associate Creative Director, Copywriting & Brand Voice

Strava; United States; Hybrid; USD 120,000 - 190,000; Full time

Job summary

Strava's Creative Team defines how the brand sounds across campaigns, social, paid media, and product. As Associate Creative Director, Copywriting, you will lead a small team of senior copywriters, own copy direction for major workstreams, and partner with the Executive Creative Director on strategy.

This player-coach role blends personal craft with leadership and marketing partnership to shape Strava's verbal identity, ensuring every word reinforces the brand and drives business outcomes.

Qualifications

• 10+ years experience in copywriting and creative concepting.
• Portfolio with exceptional craft across brand campaigns, social, and multi-format work.
• Proven experience upleveling a creative team, mentoring writers.
• Strategic mindset linking copy to brand and business impact.
• Deep understanding of platform‑native writing across TikTok, Meta, YouTube, email, and in‑product.

Responsibilities

• Own copy direction across brand campaigns, paid social, GTMs, and tentpole activations, from brief through final delivery.
• Directly manage 2–3 experienced copywriters and content creators: regular 1:1s, career development, project feedback, and performance conversations
• Partner with the ECD and Associate Creative Director, Visual Design to develop integrated campaign concepts, bringing a sharp verbal POV to early ideation and an editorial eye to execution
• Shape and evolve Strava's verbal identity: brand voice, tonal guidelines, headline frameworks, naming conventions, and how we talk across contexts and audiences
• Translate cultural signals, sport moments, and audience insights into ideas that connect, on social, in campaigns, in product moments, and beyond
• Write and direct copy across formats: long‑form and short‑form, social‑native, editorial, video scripts, app store copy, partnership creative, and more
• Present work to cross‑functional partners and leadership with clarity and conviction, connecting creative decisions to strategy and business outcomes
• Partner with external agencies and vendors to ensure voice and tone standards are upheld across all external creative production

Skills

Copywriting

Creative leadership

Brand voice development

Campaign concepting

Platform-native writing

Mentoring

Strategic mindset

Cross-functional collaboration

Editorial writing

Job description

Strava's Creative Team defines how the brand sounds across campaigns, social, paid media, and product. As Associate Creative Director, Copywriting, you will lead a small team of senior copywriters, own copy direction for major workstreams, and partner with the Executive Creative Director on strategy.

This player-coach role blends personal craft with leadership and marketing partnership to shape Strava's verbal identity, ensuring every word reinforces the brand and drives business outcomes.