Creative Director, US Endemic, Brand Innovation Lab

Lensa; New York (NY); On-site; USD 127,000 - 211,000; Full time

Job summary

A leading company in the digital advertising space is seeking a Creative Director for their Brand Innovation Lab. This role involves leading innovative campaigns using various Amazon platforms and requires a strong background in creative strategy and team management. Successful candidates will work in a collaborative environment, driving successful marketing objectives for top global brands.

Qualifications

• 8+ years of driving compelling creative strategy and execution.
• Experience at an agency or in-house creative team.
• Ability to manage multiple projects and meet aggressive deadlines.

Responsibilities

• Define the creative strategy for multiple advertisers.
• Concept, design, and execute innovative ad campaigns.
• Lead the creation of presentations and present ideas to clients.

Skills

Creative Strategy

Team Leadership

Communication

Project Management

Education

Bachelor's degree

Tools

InDesign

Photoshop

Illustrator

Keynote

Job description

Creative Director, US Endemic, Brand Innovation Lab

Creative Director, US Endemic, Brand Innovation Lab

1 week ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

Lensa is the leading career site for job seekers at every stage of their career. Our client, Amazon, is seeking professionals in New York, NY. Apply via Lensa today!

Description

As a Creative Director in the Brand Innovation Labs team, you will be leading one-of-a-kind campaigns for a wide range of global brands from creative brief to launch. You'll work with a team of art directors, copywriters, designers, strategists, solutions managers, and content producers to create innovative work by coming up with campaign ideas using the Amazon’s canvas (i.e. Alexa, Twitch, IMDb, Prime Video). You'll lead projects and own client relationships, focusing on creating work that benefits the end customer while pushing the creative envelope.

CDs investigate Amazon/3P data to generate insights based on observed customer behavior. And, through a deep understanding of Amazon’s suite of tools and services, they recommend a campaign framework that balances advertiser goals with customers’ expectations of frictionless commerce.

In this role, you will craft high-level creative strategies that solve business needs for CPG, Grocery, Beauty and Softlines brands. You’ll think across Amazon platforms and beyond, manage complex projects, and create tailored content across channels driving the marketing objectives of advertisers. You will effectively communicate with key stakeholders and external media and creative agencies. You will work with senior leadership to create processes and establish best practices that impact the broader department. And finally, you will work towards preserving the team culture of collaboration, teamwork, innovation, inspiration, and foster positive internal and agency relationships.

Key job responsibilities

• Define the creative strategy for multiple advertisers
• Concept, design, and execute innovative ad campaigns and experiences for global brands‑from developing the creative brief to launching the campaign.
• Independently direct campaigns and collaborate with internal teams, clients, and external agency partners
• Direct creative disciplines outside your area of functional expertise and provide feedback in all stages of the creative development process
• Partner with and/or lead art directors, copywriters, designers, program managers, developers, and content producers to create customer-focused solutions that deliver on advertiser objectives
• Deliver high-quality copy for campaigns across different Amazon touch-points
• Provide in-depth understanding of copywriting for all formats—digital, print, out-of-home, video and audio scripts, and more
• Synthesize strategic research and/or data to develop campaign ideas
• Lead the creation of presentations; present ideas and concepts to clients, agencies, and internally
• Make creative trade-off decisions between teams, clients, and end-customer needs
• Measure and evaluate current processes within the department and improve them through documentation
• Mentor and inspire other creatives
• You know, the usual stuff
  
  

A day in the life

• Partnering with IMDb to create a reality content series for a chips brand
• Designing a trivia experience for a brand using Prime Video titles
• Create an AR experience to highlight the benefits of different beverage products
• Reviewing and improving campaign ideas and presentation decks
• Working through creative messaging feedback with Legal and PR
• Presenting a campaign to brand clients and their partner media agency
• Reviewing video edits for an influencer product launch campaign
• Writing documentation to improve creative processes
  
  

About The Team

The Brand Innovation Labs team is the internal group within Amazon that creates one-of-a-kind campaigns and activations for global advertisers, like P&G, PepsiCo, L'Oreal, Mars, Coca-Cola, Nestlé and Unilever. Using all of the different platforms within the Amazon canvas (Custom landing pages on Amazon.com, Alexa, Twitch, Prime Video, etc.), we create campaigns that reach millions of Amazon customers across our digital channels and out in the real-world. The Endemic pod specifically deals with brands that sell directly on Amazon – drinks, condiments, chips, soup, pet food, etc. If it arrives in a bag or a box, that's a brand you could work on.

Basic Qualifications

• 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
• Bachelor's degree
  
  

Preferred Qualifications

• Knowledge of InDesign, Photoshop, Illustrator, Keynote
• Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
• Experience leading creative development of innovative creative from concept to delivery
• Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
• Experience presenting creative concepts effectively to senior executives
• Experience managing multiple projects and meeting aggressive deadlines
  
  

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,100/year in our lowest geographic market up to $210,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Design, Art/Creative, and Information Technology

• Industries

  IT Services and IT Consulting

Referrals increase your chances of interviewing at Lensa by 2x

Get notified about new Creative Director jobs in New York, NY.

New York, NY $283,000.00-$335,000.00 2 weeks ago

New York, NY $147,000.00-$205,000.00 2 weeks ago

New York, NY $87,400.00-$293,800.00 2 weeks ago

Associate Creative Director – Art & Design

New York, NY $119,800.00-$258,000.00 1 week ago

New York, NY $59,100.00-$145,400.00 2 weeks ago

New York City Metropolitan Area $175,000.00-$200,000.00 2 weeks ago

Art Director, Wired, Teen Vogue & Them, CNCC

New York City Metropolitan Area $69,000.00-$113,000.00 1 day ago

New York, NY $68,300.00-$220,400.00 1 week ago

New York, NY $100,000.00-$300,000.00 1 week ago

New York City Metropolitan Area $94,000.00-$165,000.00 1 week ago

New York, NY $120,000.00-$125,000.00 1 week ago

New York City Metropolitan Area 1 month ago

New York, NY $150,000.00-$225,000.00 2 weeks ago

New York, NY $120,000.00-$150,000.00 1 week ago

New York, NY $68,300.00-$220,400.00 4 weeks ago

New York, NY $60,000.00-$75,000.00 4 months ago

New York, NY $146,575.00-$229,600.00 1 week ago

Brooklyn, NY $135,000.00-$150,000.00 2 weeks ago

New York, NY $283,350.00-$360,950.00 20 hours ago

New York, NY $94,400.00-$293,800.00 1 week ago

New York, NY $59,100.00-$145,400.00 1 week ago

Executive Creative Director, Google Devices Marketing

New York, NY $262,000.00-$369,000.00 1 week ago

New York, NY $145,000.00-$185,000.00 1 week ago

New York, NY $68,300.00-$182,600.00 1 week ago

New York, NY $68,300.00-$220,400.00 2 months ago

New York City Metropolitan Area $100,000.00-$141,000.00 3 months ago

New York, NY $140,000.00-$170,000.00 12 hours ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.