Creative Director (Primal Harvest)

WM Partner's Portfolio Companies; United States; Hybrid; USD 155,000 - 180,000; Full time

Benefits offered by this job

Comprehensive Health Benefits

Generous Paid Time Off

Paid Parental Leave

Disability Insurance

401K + Match

ClassPass membership

Flexible working options

Team Events

Product Discounts

Job summary

Primal Harvest is seeking a Creative Director to lead the brand's creative expression across consumer touchpoints, working with the CEO and VP of Marketing to refine strategy and translate it into campaigns, content systems, and channel-specific executions.

You will direct photography, video, motion, copy, and production, build scalable creative systems for Amazon and marketplace content, and leverage AI to increase output while maintaining brand quality; the role offers a competitive base

Qualifications

• 8+ years of creative experience across CPG, wellness, supplements, or digitally native brands.
• Strong portfolio showing brand systems, campaigns, and channel-specific work.
• Excellent art direction across photography, video, motion, typography, and layouts.
• Experience creating assets for DTC, Amazon, paid social, emails, PDPs, and marketplaces.
• Commercial fluency: see creative as driving brand trust, conversions, and retention.

Responsibilities

• Own Primal Harvest’s creative expression across consumer brand touchpoints.
• Translate brand strategy into platforms, campaigns, content systems, and channel executions.
• Build and maintain a consistent visual and verbal brand system across major touchpoints.
• Lead creative development for performance assets including paid social, landing pages, education, and trust signals.
• Direct photography, video, motion, design, copy, and production across teams.
• Develop creative systems for Amazon and marketplace content (imagery, A+ content, Brand Store).
• Lead production from brief to delivery; establish standards, workflows, and quality controls.
• Leverage performance data and customer insights to improve creative effectiveness.
• Manage timelines and budgets; coordinate asset delivery across competing priorities.
• Leverage AI tools to increase quality and volume cost-effectively; partner with leadership to evolve the brand.

Skills

Brand systems

Campaign concepts

Performance creative

Digital content

Packaging design

Channel execution

Art direction

Job description

About Primal Harvest

Primal Harvest is a fast-growing health and wellness supplement brand built to make wellness simpler, more trusted, and easier to act on.Our products combine nature, science, andexpertise, with formulas designed to support well-being needs.

As a DTC brand with a strong subscription business and a growing marketplace presence, Primal Harvest is entering its next stage of growth. This is an opportunity to help shape how the brand shows up, builds trust, and connects with customers across every touchpoint.

About the Role

The Creative Director is the steward for how Primal Harvest shows up in the world,helping shape and evolve the brand across every customer touchpoint.Thisrole sits in the Brand function and leads the creative team across copy, design, video, and production.

This individual will work closely with the CEO torefinethe brand strategy and translate this into creative work which drives both marketing and brand performance goals.This role is accountable for ensuring consistency, quality, and market differentiation across the fullspectrum of creative assets includingecomm, ads,social,and packaging.

This role involves both visionary and executionalcomponents, requiring someone that can generate a distinctive creative identity,operatewith a commercial performance branding mindset, and build high performing teams thatleverageboth traditional and innovative AI workflows.This hand-on creative roll will require someone who cansetthe bar, build the system, drive the work, deliver output themselves, and collaborate effectively with a performance marketing team.

This role reports to the CEO (former Bain & Company and OPositivHealth). This role will work closely with the VP of Marketing and will beexcited not only by exceptional creative execution, but by helping shape the long-term evolution of the brand.

Key Responsibilities:

• Own Primal Harvest’s creative expression acrossconsumer-facing brand touchpoints.
• Translate brand strategy into clear creative platforms, campaigns, content systems, and channel-specific executions.
• Build andmaintaina consistent visual and verbal brand system across all major customer touchpoints.
• Lead creative development for performance marketing assets, including paid social, search landing pages, product education, trust-building assets, and retention creative.
• Direct photography, video, motion, design, copy, and production work across internaland external teams.
• Develop creative systems for Amazon and marketplace content, includingproductimagery, A+ content, Brand Store, product education, and trust signals.
• Lead the creative production process from brief to concept to execution to delivery.
• Establish creative standards, workflows, review processes, and qualitycontrolsso work moves quickly without sacrificing brand quality.
• Use performance data, customer insights, and channel feedback to improve creative effectiveness over time.
• Managecreative timelines, budgets, and asset delivery across competing priorities.
• Leverage the latest AI tools, capabilities, and workflows to producean evenhigher quality and volume of creative output in amorecost-effective waythan ever before.
• Partner with executive leadership to influence how the brand evolves as the business scales.
• Help evolve Primal Harvest'sbrand, ensuring creative decisions reinforce a differentiated and enduring market position.

What You Bring

• 8+ years of creative experience, ideally across CPG, wellness, supplements, health, beauty, performance, lifestyle, eCommerce, or digitally native consumer brands.
• A strong portfolio showing brand systems, campaign concepts, performance creative, digital content, packaging, product storytelling, and channel-specific execution.
• Strong art direction and design judgment across photography, video, motion, typography, layout, and visual systems.
• Experience creating assets for DTC, Amazon, paid social, email, landing pages, PDPs, organic social, and marketplace environments.
• Demonstrated experience helping build, reposition, or meaningfully scale a consumer brand—not simplymaintainingan established one.
• Commercial fluency: you understand that creative must build brand trust, improve conversion, support acquisition, and strengthen retention.
• Ability tooperatein a lean, fast-moving environment with limited resources andhigh expectations.
• Comfort partnering withcross-sectional teamsand executive stakeholders.
• High standardsand a bias toward action.
• A clear point of view on what great creative looks like for a modern wellness brand.

What Great Looks Like

• You make the Primal Harvest brand feel consistent, credible, modern, and emotionally clear across every channel.
• You build creative that performs on a landing page, holds up on Amazon, strengthens email and paid media, and still feels unmistakablyon-brand.
• You raise the creativequality andvolumebarswithout slowing the business down.
• You understand how to balance brand consistency with channel-specific performance needs.
• You turn business priorities into creative work that customers can understand and trust.
• You bring solutions early, communicate risks clearly, andownoutcomes end-to-end.

At Primal,you’llbe part of a fast-growing health and wellness brand where your work truly makes an impact. Join us in our mission to educate, inspire, and empower people to take charge of their health and well‑being. By contributing to our dynamic team,you’llplay a vital role inshapinga healthier future. Plus, we offer a range of incredible US benefits andperks, including:

• Comprehensive Health Benefits
• Generous Paid Time Off and Holidays
• Paid Parental Leave (primary & non-primary)
• Short-term and Long-term disability
• 401K + Match
• ClassPassmembership
• Flexible working options
• Team Events
• ProductDiscounts

Primal Harvest offers a comprehensive benefitspackage.The annual base salary range for this position is$155,000 - $180,000 USD/year. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limitedto:location, education, skills, training, and experience. This position may also be eligible for an annual discretionary bonus.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, or any other legally protected factor. Primal Harvest is committed to offering reasonable accommodation to job applicants with disabilities. Primal Harvestdoes not accept unsolicited agency resumes and is not responsible for any agency fees related to unsolicited resumes.