Brand Creative Director: DTC, Performance & AI

WM Partner's Portfolio Companies; United States; Hybrid; USD 155,000 - 180,000; Full time

Benefits offered by this job

Comprehensive Health Benefits

Generous Paid Time Off

Paid Parental Leave

Disability Insurance

401K + Match

ClassPass membership

Flexible working options

Team Events

Product Discounts

Job summary

Primal Harvest is seeking a Creative Director to lead the brand's creative expression across consumer touchpoints, working with the CEO and VP of Marketing to refine strategy and translate it into campaigns, content systems, and channel-specific executions.

You will direct photography, video, motion, copy, and production, build scalable creative systems for Amazon and marketplace content, and leverage AI to increase output while maintaining brand quality; the role offers a competitive base

Qualifications

• 8+ years of creative experience across CPG, wellness, supplements, or digitally native brands.
• Strong portfolio showing brand systems, campaigns, and channel-specific work.
• Excellent art direction across photography, video, motion, typography, and layouts.
• Experience creating assets for DTC, Amazon, paid social, emails, PDPs, and marketplaces.
• Commercial fluency: see creative as driving brand trust, conversions, and retention.

Responsibilities

• Own Primal Harvest’s creative expression across consumer brand touchpoints.
• Translate brand strategy into platforms, campaigns, content systems, and channel executions.
• Build and maintain a consistent visual and verbal brand system across major touchpoints.
• Lead creative development for performance assets including paid social, landing pages, education, and trust signals.
• Direct photography, video, motion, design, copy, and production across teams.
• Develop creative systems for Amazon and marketplace content (imagery, A+ content, Brand Store).
• Lead production from brief to delivery; establish standards, workflows, and quality controls.
• Leverage performance data and customer insights to improve creative effectiveness.
• Manage timelines and budgets; coordinate asset delivery across competing priorities.
• Leverage AI tools to increase quality and volume cost-effectively; partner with leadership to evolve the brand.

Skills

Brand systems

Campaign concepts

Performance creative

Digital content

Packaging design

Channel execution

Art direction

Job description

Primal Harvest is seeking a Creative Director to lead the brand's creative expression across consumer touchpoints, working with the CEO and VP of Marketing to refine strategy and translate it into campaigns, content systems, and channel-specific executions.

You will direct photography, video, motion, copy, and production, build scalable creative systems for Amazon and marketplace content, and leverage AI to increase output while maintaining brand quality; the role offers a competitive base