Creative Director, Marketing APAC

Duolingo; United States; Remote; USD 90,000 - 120,000; Full time

Job summary

Join a leading education company as a creative leader, driving impactful brand storytelling and innovative campaigns for the APAC region. Collaborate with diverse teams to elevate the Duolingo brand and engage new learners. Ideal candidates will have a strong creative portfolio and experience in fast-paced environments.

Qualifications

• Proven track record of viral creative work in Asia.
• Experience leading creative teams and managing projects.

Responsibilities

• Partner with Marketing directors to elevate the Duolingo brand.
• Develop creative ideas across various media channels.
• Collaborate with local market agency partners.

Skills

Creative Leadership

Problem Solving

Communication

Job description

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!

At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.

Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.

Read our blog to learn more.

About the role

Are you a curious creative leader with a passion for developing well-crafted creative that impacts culture and business? With your thoughtful conceptual brand storytelling and craft mastery, you will help ensure we deliver world-class creative work and help bring Duolingo to new learners in Asia. This role is part of the global brand studio team and will work closely with our APAC brand marketing team, social content team, and external creative partners.

You will...

1. Partner with Marketing directors in the APAC region (China, Japan, Korea) to develop creative that helps elevate the Duolingo brand.
2. Develop & experiment with new creative ideas and content across a range of media channels such as social media, brand campaigns, brand partnerships, and new initiatives we haven’t developed yet.
3. Collaborate and provide feedback with our local market agency partners and other contractors to deliver creative that raises and sets the executional bar.
4. Collaborate with illustrators, designers, and animators to bring a cohesive brand experience to the world across marketing touchpoints.
5. Partner with other teams to deliver iconic brand moments and constantly strive for excellence.

You have...

1. A strong know-how and proven track record of creative work that has gone viral in Asia.
2. Strong understanding of emerging and trending culture including niche fandoms and subcultures before they hit the mainstream.
3. Experience leading creative teams, agency, in-house, and contractors enabling your reports to do their best creative work.
4. Portfolio that includes social-first brand campaigns, concepts that drive earned media, experiential activations, and crafted video productions.
5. Experience in quick-moving, high-stakes environments. You have a natural drive to work hard. You maintain early-stage startup intensity at any scale.
6. Excellent problem-solving skills and can prioritize tasks effectively, with a strong attention to detail.
7. A strong understanding of our product, how it works, and how we scale it into our marketing channels.
8. Excellent verbal and written communication skills, forward-thinking creative, proactivity, and critical thinking skills.

Exceptional candidates will have...

1. Produced creative industry award-winning brand campaigns that have led to meaningful business impact.
2. Working proficiency in more than one language. Ideally Mandarin, and or Japanese & Korean.
3. A strong passion for education, memes, culture, and language.

Take a peek at how we care for our employees' holistic well-being with our benefits here.

We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact [e-mail].

Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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