Marketing Lead, APAC (m/f/div)

Web3 Foundation; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

A leading company in the Web3 space seeks a Marketing Manager to expand Aleph Zero's outreach in the APAC region. You will develop and execute marketing strategies, conduct market analysis, and manage events to increase brand awareness. The role is remote and requires experience in marketing and knowledge of the Web3 industry.

Benefits

Competitive salaries and AZERO allocation

Private health insurance

Provided equipment

Flexible paid time off

Education budget

Inclusive integration events

Qualifications

• Minimum 2 years in various marketing fields or public relations.
• Strong written and verbal communication skills, especially in English and either Korean or Mandarin.
• Effective project management skills are essential.

Responsibilities

• Design and lead APAC marketing strategy and execution.
• Analyze market trends and adjust strategies accordingly.
• Monitor and report on the impact of marketing activities on growth.

Skills

Communication

Project Management

Relationship Management

Market Analysis

Web3 Knowledge

Education

Bachelor's degree or equivalent experience

Job description

Aleph Zero is a layer 1 blockchain built on an innovative consensus protocol, AlephBFT, theSubstrate technology stack, and a novel ZK+MPC confidentiality layer for high-value data. It’s afast and scalable network ready to tackle global Web3 challenges.

Various acknowledgments for the project teams include placing 2nd in the “Companies toWatch” category of Deloitte Fast50 CE 2023, becoming a finalist of the Global FinTechHackelerator by the Monetary Authority of Singapore, winning the European FinTechHackcelerator by Accelpoint, and more.

With close to 50 external apps and partners building on Aleph Zero, we’re looking to step up ourgame further—and we need you to help us get there.

About the job

We’re expanding our marketing team! This time, the goal is to bring Aleph Zero valueproposition of speed and security to the Asia-Pacific (APAC) region.

The role is full-time and remote. It can be executed anywhere in Asia. You will lead ourmarketing strategy and execution in the region in close collaboration with the businessdevelopment and marketing teams. You’ll oversee the go-to-market and align with local partnerson growing the awareness of Aleph Zero in APAC within both developer and user communities.

You will take ownership of the following:

1. Strategy Development: Design and lead the APAC marketing strategy in collaborationwith the business development, marketing, events, and branding teams with one andonly goal: broaden the awareness and usage of Aleph Zero in Asia.
2. Strategy Execution: Manage and execute projects, ensure proper priorities and timelydelivery, as well as deepen the understanding of the core team on the necessities ofAPAC go-to-market strategies.
3. Event Management: Collaborate with the core events team on various APAC events.Design strategies and execution for those events.
4. Market Analysis: Monitor market trends, user insights, and competitors’ activities tomake sure the marketing strategy is always aligned with both the core value propositionof Aleph Zero as well as the ever-changing market needs.
5. Performance Analysis: Monitor, analyze, and understand the impact of your activitieson Aleph Zero’s growth OKRs.

Your must-haves:

1. Experience: Working in various marketing fields, public relations, or similar. Ideally,you’d have worked in the space for at least two years.
2. Communication and Relationship Management: Strong written and verbalcommunication skills are essential. English is a must, as well as Korean or Mandarin.
3. Project Management: Effective project management skills will be necessary; you willrely on your own management skills and will be supported by Aleph Zero’s TrafficManager.
4. Web3 Knowledge: Prior knowledge of blockchain, Web3, and crypto is necessary.

We'll support you through:

1. Competitive Compensation: We’re happy to offer competitive salaries for exceptionallytalented professionals. You’ll also receive AZERO from the team allocation.
2. Health Insurance: Private medical, dental, and vision support.
3. Equipment: You’ll be provided with whatever equipment you require for the job.
4. Flexible Time Off: You decide when and where out of the 26 paid holiday days inaddition to the local holidays.
5. Education Budget: Spend it to broaden your knowledge and skills!
6. Integration Events: We organize fun, inclusive, and educational get-togethers for theteam.

We aim to hire great people driven primarily by their appreciation of the Web3 industry and itscore values. We work with folks from all around the world; we celebrate different backgrounds,experiences, nationalities, races, colors, genders, and orientations. Our user base is global, andwe wish for the core team to be the same.