Creative Director: Integrated Marketing Leader

Central Processing; Marathon City (WI); On-site; USD 110,000 - 165,000; Full time

Benefits offered by this job

Health, dental and vision insurance

401(k) match

Paid holidays

Paid time off

Disability insurance

Employee assistance program

Boot allowance

Job summary

County Materials Family of Companies seeks a Creative Director to lead the Marketing & Communications Department in Marathon, Wisconsin. You will translate strategies into clear creative direction and coordinate multi-channel execution across copywriting, design, video, digital marketing, and website content.

You’ll develop actionable creative briefs and ensure messaging aligns with the brand, audiences, and business objectives while guiding a team to maintain high creative standards.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Graphic Design, Business Administration, or related field.
• Seven or more years of progressive experience in marketing, communications, creative services, or brand management.
• Three or more years of leadership experience managing marketing, creative, communication, or digital teams.
• Experience leading integrated multi-channel marketing initiatives.
• Experience managing budgets, vendors, and external partners.
• Experience translating marketing strategies into successful execution.
• Experience within manufacturing, construction, industrial, or building products environments.
• Experience overseeing digital marketing, websites, SEO, social media, and marketing technology initiatives.
• Experience managing creative services, brand governance, and content development teams.
• Experience utilizing project management and workflow platforms to manage department operations.
• Experience developing KPIs, dashboards, and performance reporting programs.
• Exceptional leadership and people-development abilities.
• Strong strategic thinking and business acumen.

Responsibilities

• Translate organizational and marketing objectives into creative strategies.
• Develop compelling integrated campaign concepts.
• Determine how individual marketing channels work together.
• Provide creative direction to every Channel Lead.
• Maintain alignment among copy, visual, video, digital and web experiences.
• Ensure work connects with defined audiences/personas.
• Present and defend creative recommendations.
• Lead creative development for campaigns, marketing initiatives, digital experiences, and communication programs.
• Establish creative standards, design guidelines, content frameworks, and quality expectations.
• Review, approve, and provide direction on major creative projects and campaign deliverables.
• Promote a culture of innovation, creativity, and continuous improvement throughout the department.

Skills

Leadership

Brand governance

Creative direction

Cross-channel leadership

Strategic thinking

Stakeholder management

Team leadership

Budget management

Project management

Education

Bachelor's degree in Marketing

Tools

SEO

Web analytics

Marketing automation

CRM tools

Job description

County Materials Family of Companies seeks a Creative Director to lead the Marketing & Communications Department in Marathon, Wisconsin. You will translate strategies into clear creative direction and coordinate multi-channel execution across copywriting, design, video, digital marketing, and website content.

You’ll develop actionable creative briefs and ensure messaging aligns with the brand, audiences, and business objectives while guiding a team to maintain high creative standards.