Creative Director, Device Brand Studio — Retail Experience

Amazon Inc.; Seattle (WA); On-site; USD 141,000 - 191,000; Full time

Benefits offered by this job

Sign-on payments

Restricted Stock Units (RSUs)

Health insurance

401(k) matching

Parental leave

Paid time off

Job summary

Amazon is seeking a Creative Director for Retail Experience within the Device Brand Studio in Seattle. You will lead UX-driven retail content strategy for Echo, Fire TV, Fire Tablets, and Kindle, aligning brand principles with customer-centric experiences across touchpoints.

You will oversee end-to-end content creation for Amazon’s retail store and demo experiences, leveraging wireframes and UX best practices to optimize accessibility, discoverability, and conversion.

Qualifications

• 8+ years driving creative strategy and execution in agency or in-house teams.
• Bachelor's degree required; strong portfolio of brand and retail content.

Responsibilities

• Design and optimize on-device demo experiences and digital touchbar interactions to drive conversion.
• Collaborate with product marketing, product management, and design to set messaging priorities.
• Lead stakeholder meetings and ensure UX requirements are prioritized.
• Oversee production of print materials, digital content, and video assets.
• Develop playbooks with UX standards, accessibility, and conversion tactics.
• Stay updated on retail UX trends and fixture technologies.
• Implement scalable processes to maintain high UX quality across channels.
• Champion offline playbooks incorporating UX research for continuous improvement.
• Design navigation flows for digital touchbars to reduce cognitive load and aid purchase.

Skills

Creative leadership

UX collaboration

Cross-functional collaboration

Stakeholder meetings

Project management

Print & digital content

Education

Bachelor's degree

Tools

InDesign

Photoshop

Illustrator

Keynote

Job description

Amazon is seeking a Creative Director for Retail Experience within the Device Brand Studio in Seattle. You will lead UX-driven retail content strategy for Echo, Fire TV, Fire Tablets, and Kindle, aligning brand principles with customer-centric experiences across touchpoints.

You will oversee end-to-end content creation for Amazon’s retail store and demo experiences, leveraging wireframes and UX best practices to optimize accessibility, discoverability, and conversion.