Creative Director, Retail Experience, Device Brand Studio

Amazon Inc.; Seattle (WA); On-site; USD 141,000 - 191,000; Full time

Benefits offered by this job

Sign-on payments

Restricted Stock Units (RSUs)

Health insurance

401(k) matching

Parental leave

Paid time off

Job summary

Amazon is seeking a Creative Director for Retail Experience within the Device Brand Studio in Seattle. You will lead UX-driven retail content strategy for Echo, Fire TV, Fire Tablets, and Kindle, aligning brand principles with customer-centric experiences across touchpoints.

You will oversee end-to-end content creation for Amazon’s retail store and demo experiences, leveraging wireframes and UX best practices to optimize accessibility, discoverability, and conversion.

Qualifications

• 8+ years driving creative strategy and execution in agency or in-house teams.
• Bachelor's degree required; strong portfolio of brand and retail content.

Responsibilities

• Design and optimize on-device demo experiences and digital touchbar interactions to drive conversion.
• Collaborate with product marketing, product management, and design to set messaging priorities.
• Lead stakeholder meetings and ensure UX requirements are prioritized.
• Oversee production of print materials, digital content, and video assets.
• Develop playbooks with UX standards, accessibility, and conversion tactics.
• Stay updated on retail UX trends and fixture technologies.
• Implement scalable processes to maintain high UX quality across channels.
• Champion offline playbooks incorporating UX research for continuous improvement.
• Design navigation flows for digital touchbars to reduce cognitive load and aid purchase.

Skills

Creative leadership

UX collaboration

Cross-functional collaboration

Stakeholder meetings

Project management

Print & digital content

Education

Bachelor's degree

Tools

InDesign

Photoshop

Illustrator

Keynote

Job description

Creative Director, Retail Experience, Device Brand Studio

Job ID: 10585281 | Amazon.com Services LLC

As the Creative Director for Retail Experience, you are passionate about the retail experience and expert in user experience (UX) design and brand principles. You help create the content strategy for how new products like Echo, Fire TV, Fire Tablets and Kindle come to life, ensuring every touchpoint is intuitive, engaging, and customer-centric.

Working in a cross-functional team environment, you are looked to as the expert for Amazon retail across the voice assistant and smart home categories. You understand the retail landscape, demo and fixture technologies, and translate creative direction to our technology framework while applying UX design methodologies to optimize customer interactions. You develop customer journey maps, and design experiences that reduce friction and delight shoppers at every stage of their in-store discovery process.

This position will play a pivotal role in gathering requirements for all asset needs across channels and devising efficient strategies for the launch of content at scale for our demo devices, digital screens and detail page experiences. You'll leverage UX best practices—including, wireframing, and iterative design—to ensure our retail fixtures and demo experiences are accessible, discoverable, and conversion-optimized.

As the Creative Director for Retail Experience, you are also responsible for overseeing the end-to-end content creation and upload for Amazon's retail store and demo experiences. This role blends project management expertise with a deep understanding of brand architecture, content strategy, creative vision, and our target audience to deliver innovative and impactful content. You design for retail environments, and validate design decisions through customer feedback and behavioral data.

You strive to invent and simplify, creating strategies and playbooks that the global retail teams can use to make their everyday jobs easier. Your North Star is creating engaging retail experiences that are quickly recognized by Amazon shoppers globally, while staying true to our brand voice and delivering exceptional user experiences that convert browsers into buyers.

Key job responsibilities

• Design and optimize on-device demo experiences and digital touchbar interactions that are intuitive and conversion-focused, leveraging our user research and behavioral analytics
• Be a strategic thought-leader collaborating with product marketing, product management, and design to determine messaging priorities, incorporating UX best practices for information hierarchy and interaction patterns
• Clarify project commitments and maintain accountability by leading stakeholder meetings, ensuring UX requirements are prioritized
• Oversee production of engaging print materials, digital content, and video assets applying UX content strategy principles
• Develop comprehensive playbooks incorporating UX design standards, accessibility guidelines, and conversion optimization tactics
• Stay updated on retail UX design trends, interactive fixture technologies, and customer experience innovation
• Implement scalable processes maintaining high UX quality standards across channels
• Champion the offline playbook, incorporating UX research insights into continuous improvement
• Design navigation flows for digital touchbars that reduce cognitive load and create clear paths to purchase
• Proven track record of taking Ownership and Delivering Results

Basic Qualifications

• 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
• Bachelor's degree

Preferred Qualifications

• Knowledge of InDesign, Photoshop, Illustrator, Keynote
• Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
• Experience leading creative development of innovative creative from concept to delivery
• Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
• Experience presenting creative concepts effectively to senior executives
• Experience managing multiple projects and meeting aggressive deadlines

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Santa Monica - 141,000.00 - 190,700.00 USD annually

USA, WA, Seattle - 141,000.00 - 190,700.00 USD annually

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Veterans, military spouses, and people with disabilities are encouraged to apply.