Creative Director, Copy

Hudson Rouge; New York (NY); Hybrid; USD 100,000 - 230,000; Full time

Benefits offered by this job

Hybrid work model

Medical benefits

Generous vacation

Job summary

Hudson Rouge is seeking a visionary Creative Director, Copy in New York City to lead high-impact Tier 1 campaigns for luxury brands, with Lincoln at the core, while mentoring writers and art directors. You will drive new business growth and set premium copy standards across channels in a nimble, boutique-like environment.

The role demands an award-winning portfolio, strong leadership, and exceptional communication skills, with a hybrid schedule (on-site 3–4 days, off-site 1–2 days).

Qualifications

• Must be prepared to work in New York City.
• Exceptional, award-winning portfolio showcasing 360-degree Tier 1 campaigns.
• Proven experience leading pitches and winning high-end new business accounts.
• Strong leadership skills with a track record of guiding creative talent.

Responsibilities

• Drive new business growth by leading creative development and delivering high-impact pitch presentations.
• Architect the voice of luxury across channels for Lincoln and emerging accounts.
• Set the creative and copy standard for brand-level storytelling, aligned with upscale consumer expectations.
• Lead and mentor a collaborative team of copywriters and art directors.
• Own executive client relationships and defend/sell big, elegant ideas to senior leadership.
• Oversee production pipelines from brainstorming to final execution, ensuring on-time, high-quality delivery.

Skills

Leadership

Pitching experience

Copywriting

Brand storytelling

Mentoring

Communication skills

Client relationship management

Job description

Hudson Rouge is a luxury boutique marketing and communications agency that works solely on luxury brands and is the exclusive agency of record for the Lincoln Automotive business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production and analytics to provide exquisitely crafted creativity. We are a small group of people spread across several offices — New York, Detroit, Shanghai, Toronto, and Mexico City — and we care for each other as much as we care for our clients. We are an agency that prides itself on doing the un-usual, and we also look for unusual talent: people who are excited about doing their best work and want to grow with us. We are an agency that prides itself on the highest levels of craft and concept.

About WPP

Hudson Rouge is part of WPP , the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

WHO IS HUDSON ROUGE?

Hudson Rouge is an integrated luxury boutique marketing and communications agency within WPP that works solely on luxury brands, and is the exclusive agency of record for the Lincoln Motor Company business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production, and analytics to provide exquisitely crafted creativity. We are a small group of people, spread across several offices -- New York, Detroit, Shanghai, Toronto, Mexico City -- and we care for each other as much as we care for our clients. We are an agency that prides itself on creating irrational desire for luxury brands, and we look for the uniquely talented people who are excited about doing their best work and want to grow with us.

THE OPPORTUNITY

Creative Director, Copy

Could this be you?

We are seeking a visionary, ideas-firstCreative Director, Copyto lead high-impact,Tier 1 / Brand-level campaignswith a primary emphasis on ourluxury automotive account (Lincoln), while aggressively driving creative excellence forluxury new business opportunities.You will mentor a talented team of writers and art directors, champion creative excellence, and serve as a key partner within our creative department.

Our team operates as animble, boutique-style agencyembedded within the global powerhouse network ofVML & WPP. This unique ecosystem gives you the best of both worlds: the close-knit, highly collaborative, and agile culture of a specialized creative boutique, backed by the unmatched scale, resources, andindustry-leading WPP benefits program(including robust medical and generous vacation plans).

What you’ll do:

• Drive new business growthby leading creative development, conceptualizing breakthrough campaign ideas, and delivering high-impact pitch presentations to prospective clients.
• Architect the voice of luxuryacross all channels, establishing a highly sophisticated, emotionally resonant copy standard for Lincoln and emerging accounts.
• Set the creative and copy standardfor brand-level storytelling, ensuring all work is culturally relevant, premium, and perfectly aligned with upscale consumer expectations.
• Lead and mentora collaborative, tight-knit team of copywriters and art directors, fostering a culture of high-end creative curiosity, craftsmanship, and growth.
• Own executive client relationships, confidently articulating, defending, and selling big, elegant creative ideas to senior leadership and luxury brand stakeholders.
• Oversee production pipelinesfrom initial brainstorming sessions through to final execution, ensuring projects are delivered on time and to the highest quality standards.

What you’ll need:

• Must be prepared to work in New York City, operating comfortably in our hybrid structure (3–4 days on-sitein our NY agency & 1–2 days offsite).
• An exceptional, award-winning portfolioshowcasing comprehensive 360-degree Tier 1 campaigns, masterful copywriting craft, and deep experience in theluxury, premium, or automotive sectors.
• Proven experience leading pitchesand successfully winning high-end new business accounts within an advertising agency setting.
• Strong leadership skillswith a track record of managing, inspiring, and protecting creative talent in a fast-paced environment.
• Excellent communication skills, with the natural ability to command a room, tell a compelling brand story, and mentor junior talent.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

$100,000 - $230,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (Hudson Rouge) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.