Senior Copywriter

twentysix; Detroit (MI); Hybrid; USD 60,000 - 140,000; Full time

Job summary

Hudson Rouge, the luxury-focused WPP agency in Detroit, is seeking a versatile Senior Copywriter to join our creative team. This role goes beyond digital writing, shaping concepts across social, web, print, and experiential channels as a storyteller who can translate ideas into premium brand narratives.

You’ll partner with art directors and designers, pitch ideas, and craft copy with a sophisticated, luxury voice.

Qualifications

• 5+ years of copywriting experience, ideally within an agency or fast-paced creative environment.
• Luxury tone with a premium aesthetic—able to convey exclusivity.
• Portfolio demonstrating strong, multi-channel storytelling across media.

Responsibilities

• Brainstorm and develop integrated campaign concepts with Art Directors and Designers.
• Translate briefs into compelling, human stories across digital, print, and experiential channels.
• Elevate the client’s narrative with a sophisticated luxury voice across all copy.
• Craft web journeys, compelling CTAs, and SEO-aware content for digital spaces.
• Collaborate cross-functionally to bring groundbreaking work to life.

Skills

Copywriting

Luxury tone

Multi-channel portfolio

Tools

Figma

Confluence

Adobe Creative Suite

Job description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

WHO IS HUDSON ROUGE?

Hudson Rouge is an integrated luxury boutique marketing and communications agency within WPP that works solely on luxury brands, and is the exclusive agency of record for the Lincoln Motor Company business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production, and analytics to provide exquisitely crafted creativity. We are a small group of people, spread across several offices -- New York, Detroit, Shanghai, Toronto, Mexico City -- and we care for each other as much as we care for our clients. We are an agency that prides itself on creating an irrational desire for luxury brands, and we look for uniquely talented people who are excited about doing their best work and want to grow with us.

THE OPPORTUNITY

Senior Copywriter

We are seeking a versatile, ideas-first Senior Copywriter to join our dynamic creative team in Detroit. This is a role for an adaptive storyteller who is much more than a digital writer. You can crack the creative concept and seamlessly translate it across multiple channels - whether it's a high-impact social campaign, a targeted digital experience, or a premium physical activation.

In this role, you will partner closely with art directors and designers to shape our primary client’s narrative. You should have the confidence to pitch your ideas, back up your creative choices, and execute them beautifully. If you have a passion for premium branding, love a fast-paced agency vibe, and want to see your concepts come to life, we want to hear from you.

What You’ll Do

Big Ideas & Multi-Channel Campaigns

• Brainstorm & Build: Partner with Art Directors and Designers to co-create fresh, integrated campaign concepts from scratch.

• Translate Briefs: Turn strategy and insights into compelling, human stories that span digital, print, and experiential channels.

• Master the Premium Voice: Elevate the client’s brand narrative by injecting a sophisticated, luxury tone into every piece of copy.

Digital Experiences & Web Content

• Craft Web Journeys: Write engaging, high-performing copy for websites, landing pages, and interactive digital spaces.

• Actionable Writing: Create sharp calls-to-action (CTAs) and write intuitive microcopy to enhance the user experience.

• Organic Reach: Blend premium storytelling with SEO best practices to keep content discoverable yet sophisticated.

Performance Copy & Social Advertising

• Thumb-Stopping Ads: Write snappy, impactful copy for paid social, display banners, and search engine ads.

• Test & Learn: Collaborate on messaging matrices to test different creative hooks and refine copy based on performance data.

Email Journeys & Nurturing

• Engaging Email: Write compelling subject lines and narrative flows for premium lifecycle, promotional, and automated email campaigns.

What You Bring

• Experience: 5+ years of copywriting experience, ideally within an agency or fast-paced creative environment.

• Luxury Tone: A proven ability to write with a high-end, premium aesthetic—knowing how to make a brand feel exclusive and aspirational.

• Multi-Channel Portfolio: A strong portfolio showcasing big-picture creative thinking and work that lives harmoniously across multiple media channels. (Automotive experience is a huge plus, but not a dealbreaker!).

• Tech Stack: Fluency in Figma for collaboration, Confluence for documentation, and familiarity working alongside design teams in Adobe Creative Suite.

• Collaborative Spirit: A drive to work seamlessly with strategists, project managers, and clients to bring groundbreaking work to life.

Location & Work Style

• Onsite Hub: This is a role based out of our Detroit office.

• The Split: You will collaborate onsite with the team 3-4 days a week, with the remaining days open for hybrid/emote work.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package.

_$60,000-$140,000 USDWe believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information,please visit www.vml.com, andfollowalong on Instagram,LinkedIn, andX.