Senior Copywriter

VML South Africa; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Hybrid work

Job summary

Hudson Rouge is seeking a Senior Copywriter to craft outstanding luxury brand stories across TV, digital, print, experiential, and social channels. You will translate high‑concept ideas into compelling copy while maintaining brand voice and client expectations.

The role emphasizes collaboration with a small, expert team and a portfolio that showcases luxury market writing. Onsite at our NYC office, with a hybrid schedule that reinforces creativity and excellence.

Qualifications

• Strong portfolio with luxury brand writing and production experience.
• Impeccable writing skills and storytelling ability for luxury brands.
• Experience with automobile and/or luxury/premium brands preferred.
• TV/video content experience demonstrated in portfolio.

Responsibilities

• Originate ideas that capture luxury brands in various media (TV, digital, print, experiential, branded content, social).
• Collaborate with departments to ensure high-quality creative work that meets client expectations.
• Develop ideas and creative work and present them confidently to clients and internal teams.
• Maintain agency standards and support brand guidelines across assignments.
• Contribute to new business pitches for luxury brands and help grow client relationships.

Skills

Portfolio

Writing skills

Collaborative

Luxury brands

TV/video experience

Automotive experience

Education

Bachelor’s degree or equivalent experience

Job description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award‑winning work for blue chip client partners including AstraZeneca, Colgate‑Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca‑Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

WHO IS HUDSON ROUGE?

Hudson Rouge is an integrated luxury boutique marketing and communications agency within WPP that works solely on luxury brands and is the exclusive agency of record for the Lincoln Motor Company business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production, and analytics to provide exquisitely crafted creativity. We are a small group of people, spread across several offices– New York, Detroit, Shanghai, Toronto, Mexico City– and we care for each other as much as we care for our clients. We are an agency that prides itself on creating irrational desire for luxury brands, and we look for uniquely talented people who are excited about doing their best work and want to grow with us.

Senior Copywriter

Could this be you?The Senior Copywriter provides outstanding creative solutions that represent our Agency’s brands effectively in the marketplace. Contributes to the maintenance and growth of a strong, mutually profitable client/agency relationship.

In this role you will…

• Originate fresh, innovative creative ideas in a timely manner at all budget levels.
• Translate ideas across various media (TV, Digital, Print, Experiential, Branded Content, Social).
• Ensure the quality of work produced is in line with agency and client expectations.
• Work with all departments in a collaborative, mutually respectful manner.
• Work on other luxury brands, as well as participate in new business pitches for luxury brands.
• Be responsible for developing ideas and creative work, and competently present that work
• Maintain and support all company standards.
• Be nimble and flexible, performing other related duties and projects as assigned.

You have…

• A Strong portfolio showcasing highly conceptual abilities, along with an awareness of high‑end production experience necessary for luxury brands.
• Showcase impeccable writing skills with a love for story telling evident in your work, along with an understanding of the luxury market.
• The desire and ability to work collaboratively with a small team.
• Experience with automobile and/or luxury/premium brands is preferred.
• TV/video content experience is necessary and should be showcased in your portfolio.
• Experience across disciplines (TV, Digital, Experiential, Branded Content, Social, Print).
• A great sense of current culture, and knowledge of, and passion for the social space is preferred.
• A great command of the written word that enables you to connect with discerning luxury consumers.
• A bachelor’s degree or equivalent experience preferred.
• The physical and mental requirements to meet the above listed job responsibilities.
• This role requires you to work onsite out of our 3WTC offices 3‑4 days a week with the other day offsite.

The base salary range for this position at the time of this posting is $60,000—$140,000 USD. Individual compensation varies based on job‑related factors, including location, business needs, level of responsibility, experience, and qualifications.

We offer a competitive benefits package. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.