Creative Director, Certificates — Equity & Flexible PTO

MasterClass; California (MO); Hybrid; USD 165,000 - 190,000; Full time

Benefits offered by this job

Equity

Comprehensive benefits

Flexible PTO

Job summary

MasterClass is seeking a Creative Director to shape strategic development and lead execution for MasterClass Certificates. You will work closely with our Executive Creative Director and a nimble team of editors, designers and writers to bring new courses to market in innovative ways.

You’ll provide creative authority, present to senior leadership, and drive alignment across marketing functions to ensure campaigns meet user needs and brand standards.

Qualifications

• 8–12 years of experience in creative roles, ideally agency and in-house.
• Portfolio showing strategic range and hands-on craft, not just direction of others' work.
• Track record of developing and enforcing brand voice and tone standards.
• Experience presenting creative strategy directly to senior stakeholders.
• Comfortable leading through matrixed/project-based teams rather than direct reports.

Responsibilities

• Shape creative strategy and lead execution for MasterClass Certificates, collaborating with GTM lead.
• Lead creative direction on trailers from concept to final edit.
• Write scripts and copy; craft rough layouts and decks; stay close to the work.
• Set and uphold the creative bar for MasterClass Certificates across launches.
• Partner with Content, Social, and Product to reflect real user needs in creative work.
• Lead video, design, and copy to create standout campaigns; maintain brand identity.

Skills

leadership

creative direction

strategic storytelling

presentation to executives

AI in creative process

Tools

AI creative tools

Job description

MasterClass is seeking a Creative Director to shape strategic development and lead execution for MasterClass Certificates. You will work closely with our Executive Creative Director and a nimble team of editors, designers and writers to bring new courses to market in innovative ways.

You’ll provide creative authority, present to senior leadership, and drive alignment across marketing functions to ensure campaigns meet user needs and brand standards.