Creative Director, Certificates — Equity & Flexible PTO

MasterClass; California; Hybrid; USD 165.000 - 190.000; Vollzeit

Benefits dieser Stelle

Equity

Comprehensive benefits

Flexible PTO

Zusammenfassung

MasterClass is seeking a Creative Director to shape strategic development and lead execution for MasterClass Certificates. You will work closely with our Executive Creative Director and a nimble team of editors, designers and writers to bring new courses to market in innovative ways.

You’ll provide creative authority, present to senior leadership, and drive alignment across marketing functions to ensure campaigns meet user needs and brand standards.

Qualifikationen

• 8–12 years of experience in creative roles, ideally agency and in-house.
• Portfolio showing strategic range and hands-on craft, not just direction of others' work.
• Track record of developing and enforcing brand voice and tone standards.
• Experience presenting creative strategy directly to senior stakeholders.
• Comfortable leading through matrixed/project-based teams rather than direct reports.

Aufgaben

• Shape creative strategy and lead execution for MasterClass Certificates, collaborating with GTM lead.
• Lead creative direction on trailers from concept to final edit.
• Write scripts and copy; craft rough layouts and decks; stay close to the work.
• Set and uphold the creative bar for MasterClass Certificates across launches.
• Partner with Content, Social, and Product to reflect real user needs in creative work.
• Lead video, design, and copy to create standout campaigns; maintain brand identity.

Kenntnisse

leadership

creative direction

strategic storytelling

presentation to executives

AI in creative process

Tools

AI creative tools

Jobbeschreibung

MasterClass is the streaming platform where the world's best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. We put you in the room with the creators, thinkers, makers, and leaders who have changed the world so you can change yours.

Members get unprecedented access to 200+ instructors and classes across various fields, including Arts & Entertainment, Business, Design & Style, Leadership, Writing, and more. Step into Issa Rae’s writing session and Gordon Ramsay's kitchen. Go behind the big screen with James Cameron. Start your career with Martha Stewart.

About the Role

We're looking for a Creative Director to shape the creative and brand strategy for MasterClass Certificates and lead its execution across the business. You will bring individual Certificates to market in fresh, compelling ways while helping evolve how the broader offering is positioned as the product grows.

You'll be a creative lead on the marketing team, working directly with our Executive Creative Director to shape how MasterClass Certificates show up in the world. You'll work alongside a small, close-knit team assembled around each project. This is a hybrid role: part strategist, part maker. You'll help position and launch one of MasterClass’ newest products by getting close to the work and leading a nimble team made up of editors, designers and writers.

You'll have creative authority, a seat with senior stakeholders, and the trust to make calls fast, often with incomplete information. Success here comes from building alignment across teams and earning trust through strong campaigns, concepts and execution. At its core, this role is about finding the strongest idea and helping it become something people can't ignore.

What You'll Do

• Shape creative strategy and lead execution for MasterClass Certificates. Concept and oversee work across trailers, course promos, statics, social, lifecycle marketing, product storytelling, and executive presentations.
• Help define and evolve the Certificates brand. Partner with the GM, Product Marketing, Product, and GTM leads to translate changes in the product and business model into clear positioning, messaging, identity, and creative expression.
• Lead creative direction on trailers, from identifying on-set capture needs through final edit. Dream up video content that pulls audiences toward a course, including ideas beyond the traditional trailer.
• Roll up your sleeves when it counts. Write scripts and copy, shape a rough layout or edit, build your own decks, and stay close to the work, not just directing it.
• Set and hold the creative bar for Certificates marketing. Lead video, design, and copy creative with clear direction on the idea, tone, message, and craft.
• Connect the work across Content, Social, and Product. Partner with the teams shooting the classes, creating organic content, and building the product to ensure the creative reflects real audience needs, not just a marketing brief.
• AI is part of your process. Use AI to accelerate ideation, exploration, and production without sacrificing brand voice, originality, or craft.
• Present with authority. Pitch creative strategy and rationale to senior leadership and hold the room.

You Are

• A brand builder who can move between positioning a product, defining how a business shows up, and turning that strategy into creative people recognize and want.
• A natural leader who rallies teams around a creative direction without formal authority over them
• Skilled at translating strategy into a clear creative point of view
• A creative with strong taste and original thinking that still sells
• Comfortable directing editors, designers, and writers
• Able to turn a product pitch into a story someone actually wants to hear
• Fluent in using AI as part of your process, not as a separate step
• Confident making calls with 80% of the information
• Fast without sacrificing judgment
• Energized by cross-functional work and able to turn multiple perspectives into focused action
• Direct and discerning, raising the work without deflating the people making it

Qualifications

• 8–12 years of experience in creative roles, ideally including both agency and in-house environments.
• A portfolio that shows both strategic range and hands-on craft, not just direction of others' work.
• A track record of building or evolving brands across positioning, messaging, identity, campaigns, and product experience, not simply maintaining an established system.
• Experience presenting creative strategy directly to senior stakeholders.
• Comfortable leading through matrixed or project-based team structures rather than direct reports.
• Working fluency with AI creative tools in an active production workflow.
• Versatility across copy, visual and art direction, video/trailer direction, and executive presentation materials.
• This role is open to applicants based in the following locations: AZ, CA, CT, FL, GA, IL, MA, MI, NH, NJ, NY, NC, OH, OR, PA, TN, TX, UT, WA or Ontario and British Columbia, Canada.

At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities. If you have a disability or special need, we would like to know how we can better accommodate you.

The salary range listed is for NYC/CA/WA. As a company, we have a location based strategy, which means the disclosed range estimate has not been adjusted for any applicable geographic differential associated with the location where the position may be filled.

MasterClass’s salary ranges are based on paying competitively for our size and industry. In addition to salary, we also offer equity and comprehensive benefits (medical, dental, vision, flexible PTO, and more). The range listed is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.

Salary Range

$165,000 - $190,000 USD

Create a Job Alert

Interested in building your career at MasterClass? Get future opportunities sent straight to your email.

Accepted file types: pdf, doc, docx, txt, rtf

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

LinkedIn Profile *

Do you now or in the future require sponsorship to work in the US? If so, what type? *

Location *

U.S. Standard Demographic Questions

We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.

How would you describe your gender identity? (mark all that apply) Select...

How would you describe your racial/ethnic background? (mark all that apply) Select...

How would you describe your sexual orientation? (mark all that apply) Select...

Do you identify as transgender? Select...

Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning? Select...

Are you a veteran or active member of the United States Armed Forces? Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in MasterClass’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.