Creative Director: Brand Systems & Motion

Sincere Corporation; Framingham (MA); Hybrid; USD 130,000 - 160,000; Full time

Benefits offered by this job

Health, Dental & Vision coverage

401K Plan with Profit Share

Annual bonus potential

Health & Wellness stipends

Paid time off + holidays

Paid parental leave

Childcare benefits

Flexible, hybrid work environment

All-expenses-paid Team Summits

Job summary

Sincere Corporation is seeking a Creative Director to lead brand visuals, shape design systems, and elevate the team’s creative output. You will translate brand strategy into cohesive visuals across campaigns, social content, and digital stationery.

You will mentor designers, drive strategy, and own the creative pipeline across marketing, social, and digital stationery. This hands-on role blends leadership with direct design work, shaping the future of Punchbowl, Lovebird, Timehop, and Memento.

Qualifications

• 10+ years in brand or multidisciplinary design with a portfolio of exceptional visual craft and range.
• Experience leading and managing creative teams with coaching and accountability.
• Deep expertise in brand design: typography, layout, visual identity, style guides and systems.
• Strong point of view on creative systems, workflows, and AI-enabled processes.
• Advanced expertise in Adobe Creative Suite, especially Photoshop; familiarity with additional tools like Figma.
• Fluency in bringing brands to life through motion and video, with concept, brief, and evaluation skills.
• Experience briefing and guiding designers, illustrators, photographers, videographers and partners.
• Ability to manage multiple priorities and balance leadership with hands-on execution.

Responsibilities

• Define and evolve visual expression of brands through style guides, templates, and reusable systems.
• Lead creative strategy and design across campaigns, email, ads, social and touchpoints.
• Shape creative direction for digital stationery collections and translate data into briefs.
• Lead, coach, and develop a team of designers and illustrators with a culture of collaboration.
• Define tools, systems, and workflows for design, asset management, and AI integration.
• Guide motion and video from concept through execution, including brief and evaluation.
• Stay hands-on, contributing to concepts, design, and production when impactful.
• Provide clear direction to designers and external partners to strengthen work and ensure on-brand delivery.
• Own priorities, resources, deadlines, and bottlenecks to keep the pipeline moving.

Skills

Brand design

Creative leadership

Team management

Adobe Creative Suite

Photoshop

Figma

Tools

Adobe Creative Suite

Photoshop

Figma

Job description

Sincere Corporation is seeking a Creative Director to lead brand visuals, shape design systems, and elevate the team’s creative output. You will translate brand strategy into cohesive visuals across campaigns, social content, and digital stationery.

You will mentor designers, drive strategy, and own the creative pipeline across marketing, social, and digital stationery. This hands-on role blends leadership with direct design work, shaping the future of Punchbowl, Lovebird, Timehop, and Memento.