Creative Director – Brand Vision & Innovation

Fellow; San Francisco (CA); On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Competitive compensation + equity

Generous PTO

401k after 6 months

Medical/dental/vision

Wellness credit & donation matching

Monthly Fitness stipend

Job summary

Fellow, a design-forward kitchenware brand based in San Francisco, is seeking a Creative Director to translate our brand into a cohesive creative vision across marketing, packaging, and product launches.

You will lead an in-house creative team, partner with the CMO, and drive aspirational campaigns with strong craft, while championing AI, new workflows, and agile processes to keep us ahead in a fast-moving consumer space.

Qualifications

• 15+ years of creative experience, with at least 5 years as Creative Director.
• Ability to lead campaigns from concept to execution across multiple channels.
• Strong leadership, collaboration, and communication skills.
• Expertise in brand strategy, marketing, packaging, and digital.
• Proven track record of managing budgets and teams.

Responsibilities

• Develop and lead the Creative Vision across all brand touchpoints.
• Originate big ideas and push campaigns beyond the obvious.
• Lead and grow an in-house creative team.
• Maintain brand guidelines and ensure consistency.
• Champion AI, automation, and new workflows to improve efficiency.
• Manage budgets and end-of-month close.
• Collaborate with CMO, Product, Marketing.
• Scale internal content creation engine.

Skills

Creative leadership

Brand strategy

Art direction

Team mentorship

Budgeting & planning

Campaign concepting

Cross-functional collaboration

Communication

Education

15+ years of creative experience

5+ years in Creative Director role

Job description

Fellow, a design-forward kitchenware brand based in San Francisco, is seeking a Creative Director to translate our brand into a cohesive creative vision across marketing, packaging, and product launches.

You will lead an in-house creative team, partner with the CMO, and drive aspirational campaigns with strong craft, while championing AI, new workflows, and agile processes to keep us ahead in a fast-moving consumer space.