Creative Director: Brand Strategy & Campaigns

Abbott; Alameda (CA); On-site; USD 149,000 - 297,000; Full time

Benefits offered by this job

Free HIP PPO medical coverage

Excellent retirement savings plan

Tuition reimbursement and FreeU教育benef

Abbott health & wellness benefits

Job summary

Abbott’s Lingo unit seeks a Creative Director to lead brand strategy, design, and storytelling across campaigns and customer touchpoints in Alameda, CA. You will translate business goals into breakthrough creative, mentor a team, and elevate craft and consistency across channels.

This senior role reports to the Director of Brand and Creative, guiding visual storytelling and brand guidelines while shaping an ambitious, resonant market presence. Abbottoffers competitive pay and benefits.

Qualifications

• Bachelor’s Degree
• 10-15 years of experience in creative roles, with a clear trajectory through design, art direction, and creative leadership
• Proven track record leading creative strategy and execution for consumer brands; health, wellness, lifestyle, or technology experience a strong plus
• A portfolio that demonstrates exceptional design craft, smart strategic thinking, and the range to work across brand, digital, content, and campaign
• Experience leading integrated creative development across multiple disciplines, including design, copy, content, and production
• Deep experience developing and evolving brand identities, visual systems, and creative platforms
• Agency, in-house, or hybrid background welcome; experience working in fast-moving, founder-led, or scale-up environments is a plus

Responsibilities

• Lead creative strategy across brand and campaign initiatives rooted in a clear point of view and audience insight
• Lead creative concepting sessions with craft, simplicity, and emotional impact
• Translate objectives into compelling creative platforms, not just executions
• Champion creative consistency and quality across channels from ads to packaging
• Develop and evolve the visual identity to be distinct, durable, and human
• Lead the development of campaigns, content, and brand experiences across touchpoints
• Set the standard for great creative, guiding designers, agencies, and partners
• Drive brand guidelines, design systems, and creative frameworks for the team
• Ensure craft, thinking, and attention to detail in all work
• Balance brand building with business objectives for highly effective work

Skills

Creative leadership

Brand strategy

Design craft

Campaign development

Portfolio of work

Cross-functional collaboration

Multi-disciplinary leadership

Public speaking

Education

Bachelor’s Degree

Job description

Abbott’s Lingo unit seeks a Creative Director to lead brand strategy, design, and storytelling across campaigns and customer touchpoints in Alameda, CA. You will translate business goals into breakthrough creative, mentor a team, and elevate craft and consistency across channels.

This senior role reports to the Director of Brand and Creative, guiding visual storytelling and brand guidelines while shaping an ambitious, resonant market presence. Abbottoffers competitive pay and benefits.