Creative Director

Abbott; Alameda (CA); On-site; USD 149,000 - 297,000; Full time

Benefits offered by this job

Free HIP PPO medical coverage

Excellent retirement savings plan

Tuition reimbursement and FreeU教育benef

Abbott health & wellness benefits

Job summary

Abbott’s Lingo unit seeks a Creative Director to lead brand strategy, design, and storytelling across campaigns and customer touchpoints in Alameda, CA. You will translate business goals into breakthrough creative, mentor a team, and elevate craft and consistency across channels.

This senior role reports to the Director of Brand and Creative, guiding visual storytelling and brand guidelines while shaping an ambitious, resonant market presence. Abbottoffers competitive pay and benefits.

Qualifications

• Bachelor’s Degree
• 10-15 years of experience in creative roles, with a clear trajectory through design, art direction, and creative leadership
• Proven track record leading creative strategy and execution for consumer brands; health, wellness, lifestyle, or technology experience a strong plus
• A portfolio that demonstrates exceptional design craft, smart strategic thinking, and the range to work across brand, digital, content, and campaign
• Experience leading integrated creative development across multiple disciplines, including design, copy, content, and production
• Deep experience developing and evolving brand identities, visual systems, and creative platforms
• Agency, in-house, or hybrid background welcome; experience working in fast-moving, founder-led, or scale-up environments is a plus

Responsibilities

• Lead creative strategy across brand and campaign initiatives rooted in a clear point of view and audience insight
• Lead creative concepting sessions with craft, simplicity, and emotional impact
• Translate objectives into compelling creative platforms, not just executions
• Champion creative consistency and quality across channels from ads to packaging
• Develop and evolve the visual identity to be distinct, durable, and human
• Lead the development of campaigns, content, and brand experiences across touchpoints
• Set the standard for great creative, guiding designers, agencies, and partners
• Drive brand guidelines, design systems, and creative frameworks for the team
• Ensure craft, thinking, and attention to detail in all work
• Balance brand building with business objectives for highly effective work

Skills

Creative leadership

Brand strategy

Design craft

Campaign development

Portfolio of work

Cross-functional collaboration

Multi-disciplinary leadership

Public speaking

Education

Bachelor’s Degree

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.

• An excellent retirement savings plan with a high employer contribution.

• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Lingo is redefining how people understand and engage with their own health and we’re looking for a Creative Director who can match that ambition with world-class creative work. This is a leadership role for a creative who has built their foundation in design, art direction, and visual storytelling, and who brings the strategic depth to shape not just how we look, but how we show up in the world and why it matters.

You’ll lead the creative vision across brand, campaigns, and content, translating business goals into breakthrough ideas and exceptional creative work. You’ll be responsible for evolving the Lingo brand, elevating the quality of everything we put into the market, and ensuring every touchpoint feels distinctive, cohesive, and unmistakably Lingo.

This role reports directly to the Director of Brand and Creative and sits at the intersection of brand strategy, creative leadership, and visual storytelling.

What You’ll Work On

CREATIVE STRATEGY & LEADERSHIP

• Own the creative strategy across brand and campaign initiatives, ensuring all work is rooted in a clear point of view and a deep understanding of the Lingo audience
• Lead creative concepting sessions, bringing a designer’s instinct for craft, simplicity, and emotional impact to every brief
• Translate business objectives and marketing briefs into compelling creative platforms, not just executions
• Champion creative consistency and quality across all channels, from performance ads and social to packaging and brand campaigns
• Develop and evolve the visual identity, ensuring it is distinct, durable, and deeply human

DESIGN & CREATIVE DIRECTION

• Lead the creative development of campaigns, content, and brand experiences across all customer touchpoints
• Set the standard for what great creative looks like at Lingo, providing hands-on guidance and feedback to designers, agencies, freelancers, and creative partners
• Drive the development and evolution of brand guidelines, design systems, and creative frameworks that the broader team can work from
• Ensure every piece of creative work reflects a high level of craft, strategic thinking, and attention to detail
• Balance brand building and business objectives, delivering work that is both creatively exceptional and commercially effective

CROSS-FUNCTIONAL COLLABORATION

• Partner closely with copywriters and content leaders to ensure words and visuals work in genuine creative harmony
• Work alongside brand, product, and growth marketing teams to bring a cohesive creative vision across every customer touchpoint
• Present creative work to senior stakeholders with clarity, confidence, and strategic conviction
• Manage and brief external creative partners, agencies, production teams, photographers, illustrators, and freelancers, ensuring the work lands to brief and to standard

TEAM & CULTURE

• Help build a culture where craft is celebrated and creative thinking is everyone’s job
• Mentor designers and creative talent and contribute to the development of a high-performing, collaborative creative team
• Foster an environment of curiosity, experimentation, and creative excellence
• Stay close to culture, design, technology, health, and wellness trends to ensure Lingo’s creative output stays relevant and resonant

Required Qualifications

• Bachelor’s Degree

• 10-15 years of experience in creative roles, with a clear trajectory through design, art direction, and creative leadership

• Proven track record leading creative strategy and execution for consumer brands; health, wellness, lifestyle, or technology experience a strong plus

• A portfolio that demonstrates exceptional design craft, smart strategic thinking, and the range to work across brand, digital, content, and campaign

• Experience leading integrated creative development across multiple disciplines, including design, copy, content, and production

• Deep experience developing and evolving brand identities, visual systems, and creative platforms

• Agency, in-house, or hybrid background welcome; experience working in fast-moving, founder-led, or scale-up environments is a plus

Preferred Qualifications

• A genuine love of design and a belief that great creative is a strategic act, not a finishing touch

• The ability to zoom out to brand strategy and zoom in to a single design detail with equal precision

• Strong presenter. You can take a room through a creative story and make it land

• Comfortable with ambiguity and energized by building; this is not a role for those who need all the answers before starting

• Natural collaborator who makes the people around them better

• Strong creative judgment and a relentless commitment to raising the quality of the work

Lingo sits at the forefront of a movement reshaping how people relate to their health — powered by Abbott’s world-class science and driven by a team that thinks and moves like a challenger brand. This is a rare opportunity to leadcreativeat a brand with real purpose, real product, and real momentum.

We offer a competitive salary and benefits package, flexible working, and the chance to do some of the most meaningful work of your career.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/, and on Facebook at https://www.facebook.com/AbbottCareers.

The base pay for this position is

$148,700.00 – $297,300.00

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Advertising/ Promotion (Communications)

DIVISION:

LNGO Lingo

LOCATION:

United States > Alameda : 2901 Harbor Bay Parkway

WORK SHIFT:

Standard

TRAVEL:

Yes, 15 % of the Time

MEDICAL SURVEILLANCE:

No

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf