Creative Director — Brand, Campaigns & UI/UX Leadership

SmartRecruiters, Inc.

Carlsbad (CA)

Hybrid

USD 150,000 - 190,000

Full time

5 days ago

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Job summary

VERSANT Media in Carlsbad, CA, seeks an experienced Creative Director to lead designers, videographers, and brand storytellers to produce compelling work across marketing campaigns, product launches, video content, events, and digital experiences—including UI/UX for simulator interfaces.

You will elevate the Full Swing brand identity, direct high‑impact campaigns and partnerships, collaborate with product, engineering, and marketing, and mentor a multidisciplinary team while managing external

Qualifications

Bachelor’s degree in Graphic Design, Fine Arts, Marketing, or related field.
8+ years in creative leadership roles in sports tech, entertainment, or consumer electronics.
Strong portfolio across branding, video, and product UI.
Proficiency in Adobe Creative Suite, Figma, and motion/video editing tools.

Responsibilities

Define and elevate the Full Swing brand identity across channels.
Direct high-impact marketing campaigns, product launches, and partnerships.
Collaborate with product, engineering, and marketing to align storytelling with strategy.
Lead multimedia content including video, social assets, ads, and simulator experiences.
Guide UI/UX direction for simulator software and companion apps.
Mentor a multidisciplinary creative team and manage external partners.
Monitor performance, iterate based on KPIs and brand metrics.
Participate in interviewing, hiring, onboarding, and HR processes.
Perform other duties as assigned.