Creative Director

Full Swing Golf, Inc.; Carlsbad (CA); Hybrid; USD 140,000 - 210,000; Full time

Benefits offered by this job

Comprehensive Benefits Package

401(k) with Company Match

Paid Time Off

Supportive Work Environment

Team Culture

Onsite Wellness – Access to a personal

Onsite Wellness – Access to a personal

Job summary

Full Swing Golf, Inc. seeks a visionary Creative Director to lead strategic and creative development of the Full Swing brand across all touchpoints. You will drive the creative vision for visual, experiential, and digital content, including UI/UX for software and simulation interfaces.

You will lead designers, videographers, and brand storytellers to produce compelling work across marketing campaigns, product launches, and events, while guiding world-class UI/UX for simulator software and apps.

Qualifications

• Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field.
• 8+ years of experience in creative leadership roles in sports tech, entertainment, or consumer electronics.
• Strong portfolio across branding, video, product UI, and integrated campaigns.
• Experience with luxury, lifestyle, or sports brands preferred.
• Proficiency in Adobe Creative Suite, Figma, and motion/video editing tools.
• Strategic storytelling, conceptual, and executional skills.
• Comfortable presenting to executives, athletes, and external stakeholders.
• Passion for golf, sports, or interactive technology is highly desirable.

Responsibilities

• Define and elevate the Full Swing brand identity across channels—digital, print, in-product, and experiential.
• Direct high-impact marketing campaigns, product launches, and brand partnerships.
• Collaborate with product, engineering, and marketing teams to align visual storytelling with product strategy and business goals.
• Lead the creation of engaging multimedia content including video, social media assets, digital ads, and simulator experiences.
• Guide UI/UX direction for our simulator software and companion apps, ensuring world-class design and functionality.
• Manage and mentor a multidisciplinary creative team, fostering innovation and excellence.
• Own relationships with external creative partners, agencies, and production vendors.
• Monitor performance and iterate based on creative KPIs, user feedback, and brand metrics.
• Perform other duties as assigned.

Skills

Brand Strategy

Creative Leadership

Video Production

UI/UX Design

Storytelling

Executive Presentations

Education

Bachelor's degree in Graphic Design, Fine Arts, Marketing, or related field

Tools

Adobe Creative Suite

Figma

Motion/Video Editing Tools

Job description

Description

Full Swing is the leader in sports technology, revolutionizing the way athletes and enthusiasts train, play, and experience the game. Trusted by the world’s best golfers including Tiger Woods, Jon Rahm, and Jordan Spieth, Full Swing delivers industry-leading golf simulators and launch monitors used both at home and on the PGA Tour. We blend cutting-edge hardware and software to bring golf to life like never before.

We are seeking a visionary Creative Director to lead the strategic and creative development of the Full Swing brand across all touchpoints. This role will drive the creative vision, ensuring all visual, experiential, and digital content aligns with our brand values and resonates with our audience—from professional athletes to avid golfers and tech enthusiasts.

As Creative Director, you will lead a team of designers, videographers, and brand storytellers to produce compelling work across marketing campaigns, product launches, video content, events, and digital experiences—including UI/UX for software and simulation interfaces.

What You Will Do:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Define and elevate the Full Swing brand identity across all channels—digital, print, in-product, and experiential.
• Direct high-impact marketing campaigns, product launches, and brand partnerships (e.g., PGA Tour, athlete endorsements).
• Collaborate closely with product, engineering, and marketing teams to align visual storytelling with product strategy and business goals.
• Lead the creation of engaging multimedia content including video, social media assets, digital ads, and simulator experiences.
• Guide UI/UX direction for our simulator software and companion apps, ensuring world-class design and functionality.
• Manage and mentor a multidisciplinary creative team, fostering innovation, accountability, and excellence.
• Own relationships with external creative partners, agencies, and production vendors.
• Monitor performance and iterate based on creative KPIs, user feedback, and brand metrics.
• Perform other duties as assigned.

What Will Make You a Rockstar:

• Background or passion in golf, sports technology, or premium consumer products.
• Experience working in a startup or high-growth environment.

Requirements

Do You Have:

• Bachelor’s degree in Graphic Design, Fine Arts, Marketing, or a related field required.
• 8+ years of experience in creative leadership roles, preferably in sports tech, entertainment, or consumer electronics.
• Strong portfolio demonstrating work across branding, video, product UI, and integrated campaigns
• Experience with luxury, lifestyle, or sports brands a strong plus.
• Proficiency in Adobe Creative Suite, Figma, and motion/video editing tools.
• Strategic thinker with strong storytelling, conceptual, and executional skills.
• Comfortable presenting to executives, athletes, and external stakeholders.
• Passion for golf, sports, or interactive technology is highly desirable.

What We Offer:

• Comprehensive Benefits Package – Medical, dental, and vision coverage, plus more
• 401(k) with Company Match – Up to 4% contribution match
• Paid Time Off – Generous PTO and paid holidays
• Supportive Work Environment – A relaxed, non-corporate atmosphere
• Team Culture – Engaging team bonding events and activities
• Onsite Wellness – Access to a personal trainer and gym facilities for a healthy work-life balance

Work Environment

• This role operates in a hybrid or office-based environment, depending on company needs.
• Work is primarily performed in an office setting with standard working hours; however, occasional after-hours support may be required.
• The position requires frequent interaction with employees across different departments, requiring strong collaboration and communication skills.
• The role may involve sitting for extended periods, working on a computer.
• Able to lift 25 lbs.

Ready to Grow with Us?

At our company, rapid growth means endless opportunities! We’re committed to developing talent from within, offering clear career advancement paths across all roles. Over 70% of our managers—and many other key team members—were promoted internally. If you're eager to grow and make an impact, join us and see where your potential can take you!

Full Swing Golf is an Equal Opportunity Employer. We believe everyone has the power to make a difference and are committed to fostering an inclusive workplace. We provide equal employment opportunities regardless of sex, race, color, gender, religion, marital or domestic partner status, age, national origin, ancestry, disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship, or genetic information. If you need an accommodation during the application or interview process, please contact [e-mail].