Creative Director, Brand & Product Experience

Designer Jobs; Carlsbad (CA); Hybrid; USD 150,000 - 190,000; Full time

Job summary

Versant Media in Carlsbad, CA, seeks a Lead Creative to head a multidisciplinary team driving brand storytelling across campaigns, product experiences, and simulator UI/UX. This hybrid role shapes the Full Swing identity and oversees high‑impact campaigns with notable partners.

You will coach and manage a diverse group, align visuals with product strategy, and deliver world‑class content across digital, print, and experiential channels while traveling up to 15% as needed.

Qualifications

• Bachelor's degree in Graphic Design, Fine Arts, Marketing, or related field.
• 8+ years in creative leadership roles; preferably in sports tech, entertainment, or consumer electronics.
• Strong portfolio across branding, video, product UI, and integrated campaigns.
• Experience with luxury, lifestyle, or sports brands is a strong plus.
• Proficiency in Adobe Creative Suite, Figma, and motion/video editing tools.
• Strategic storytelling, conceptual, and execution skills.
• Comfort presenting to executives, athletes, and external stakeholders.
• Willingness to travel up to 15%.

Responsibilities

• Lead and mentor a multidisciplinary creative team to deliver branding, video, product UI, and experiential content.
• Oversee high-impact marketing campaigns, product launches, and brand partnerships (e.g., PGA Tour)
• Collaborate with product, engineering, and marketing to align storytelling with product strategy and business goals.
• Direct creation of multimedia content including video, social assets, digital ads, and simulator experiences.
• Guide UI/UX direction for simulator software and companion apps; ensure world-class design and functionality.
• Own relationships with external partners, agencies, and production vendors.
• Monitor creative performance using KPIs and user feedback; iterate accordingly.
• Partner with HR on hiring, onboarding, and performance management.

Skills

Creative leadership

Brand storytelling

Project management

Strategic thinking

Team mentorship

Executive presenting

Education

Bachelor's degree in Graphic Design/related field

Tools

Adobe Creative Suite

Figma

Video editing tools

Job description

Versant Media in Carlsbad, CA, seeks a Lead Creative to head a multidisciplinary team driving brand storytelling across campaigns, product experiences, and simulator UI/UX. This hybrid role shapes the Full Swing identity and oversees high‑impact campaigns with notable partners.

You will coach and manage a diverse group, align visuals with product strategy, and deliver world‑class content across digital, print, and experiential channels while traveling up to 15% as needed.