Creative Director

Designer Jobs; Carlsbad (CA); Hybrid; USD 150,000 - 190,000; Full time

Job summary

Versant Media in Carlsbad, CA, seeks a Lead Creative to head a multidisciplinary team driving brand storytelling across campaigns, product experiences, and simulator UI/UX. This hybrid role shapes the Full Swing identity and oversees high‑impact campaigns with notable partners.

You will coach and manage a diverse group, align visuals with product strategy, and deliver world‑class content across digital, print, and experiential channels while traveling up to 15% as needed.

Qualifications

• Bachelor's degree in Graphic Design, Fine Arts, Marketing, or related field.
• 8+ years in creative leadership roles; preferably in sports tech, entertainment, or consumer electronics.
• Strong portfolio across branding, video, product UI, and integrated campaigns.
• Experience with luxury, lifestyle, or sports brands is a strong plus.
• Proficiency in Adobe Creative Suite, Figma, and motion/video editing tools.
• Strategic storytelling, conceptual, and execution skills.
• Comfort presenting to executives, athletes, and external stakeholders.
• Willingness to travel up to 15%.

Responsibilities

• Lead and mentor a multidisciplinary creative team to deliver branding, video, product UI, and experiential content.
• Oversee high-impact marketing campaigns, product launches, and brand partnerships (e.g., PGA Tour)
• Collaborate with product, engineering, and marketing to align storytelling with product strategy and business goals.
• Direct creation of multimedia content including video, social assets, digital ads, and simulator experiences.
• Guide UI/UX direction for simulator software and companion apps; ensure world-class design and functionality.
• Own relationships with external partners, agencies, and production vendors.
• Monitor creative performance using KPIs and user feedback; iterate accordingly.
• Partner with HR on hiring, onboarding, and performance management.

Skills

Creative leadership

Brand storytelling

Project management

Strategic thinking

Team mentorship

Executive presenting

Education

Bachelor's degree in Graphic Design/related field

Tools

Adobe Creative Suite

Figma

Video editing tools

Job description

Lead a multidisciplinary creative organization at Versant Media, driving brand storytelling across campaigns, product experiences, and simulator UI/UX.

Responsibilities

• Supervise and support assigned team members and departmental personnel
• Provide ongoing coaching, direction, and performance management
• Prioritize team workload and oversee project execution to ensure deadlines are met
• Partner with HR on interviewing, hiring, onboarding, and termination processes
• Define and elevate the Full Swing brand identity across digital, print, in-product, and experiential channels
• Direct high-impact marketing campaigns, product launches, and brand partnerships (including PGA Tour and athlete endorsements)
• Collaborate with product, engineering, and marketing teams to align visual storytelling with product strategy and business goals
• Lead creation of engaging multimedia content, including video, social media assets, digital ads, and simulator experiences
• Guide UI/UX direction for simulator software and companion apps to ensure world-class design and functionality
• Manage and mentor a multidisciplinary creative team, promoting innovation, accountability, and excellence
• Own relationships with external creative partners, agencies, and production vendors
• Monitor creative performance and iterate using creative KPIs, user feedback, and brand metrics
• Perform other duties as assigned

Requirements

• Bachelor’s degree in Graphic Design, Fine Arts, Marketing, or a related field (required)
• 8+ years of experience in creative leadership roles; preferably in sports tech, entertainment, or consumer electronics
• Strong portfolio showing work across branding, video, product UI, and integrated campaigns
• Experience with luxury, lifestyle, or sports brands (strong plus)
• Proficiency in Adobe Creative Suite, Figma, and motion/video editing tools
• Strategic thinker with strong storytelling, conceptual, and execution skills
• Comfort presenting to executives, athletes, and external stakeholders
• Passion for golf, sports, or interactive technology (highly desirable)
• Willingness to travel up to 15% of the time

Location

• Carlsbad, CA (hybrid)

Salary

• USD 150,000 - 190,000 per year
• Actual compensation may vary based on skills, qualifications, experience, and location; may include additional forms of compensation and benefits (including health insurance, retirement plans, and paid time off)

Technology

• Adobe Creative Suite
• Figma

Additional Information

• External candidates may be required to attend an in-person interview with a VERSANT Media employee at one of its locations before a hiring decision
• Reasonable accommodation available for qualified individuals with disabilities or disabled veterans; request support via [e-mail]
• Versant Media does not accept unsolicited assistance from search firms; resumes submitted without a valid written Statement of Work will be considered the sole property of VERSANT

Equal Employment Opportunity policy: no discrimination based on protected characteristics under applicable law