Creative Director: Brand, Product & Experience Lead

Full Swing Golf, Inc.; Carlsbad (CA); Hybrid; USD 140,000 - 210,000; Full time

Benefits offered by this job

Comprehensive Benefits Package

401(k) with Company Match

Paid Time Off

Supportive Work Environment

Team Culture

Onsite Wellness – Access to a personal

Onsite Wellness – Access to a personal

Job summary

Full Swing Golf, Inc. seeks a visionary Creative Director to lead strategic and creative development of the Full Swing brand across all touchpoints. You will drive the creative vision for visual, experiential, and digital content, including UI/UX for software and simulation interfaces.

You will lead designers, videographers, and brand storytellers to produce compelling work across marketing campaigns, product launches, and events, while guiding world-class UI/UX for simulator software and apps.

Qualifications

• Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field.
• 8+ years of experience in creative leadership roles in sports tech, entertainment, or consumer electronics.
• Strong portfolio across branding, video, product UI, and integrated campaigns.
• Experience with luxury, lifestyle, or sports brands preferred.
• Proficiency in Adobe Creative Suite, Figma, and motion/video editing tools.
• Strategic storytelling, conceptual, and executional skills.
• Comfortable presenting to executives, athletes, and external stakeholders.
• Passion for golf, sports, or interactive technology is highly desirable.

Responsibilities

• Define and elevate the Full Swing brand identity across channels—digital, print, in-product, and experiential.
• Direct high-impact marketing campaigns, product launches, and brand partnerships.
• Collaborate with product, engineering, and marketing teams to align visual storytelling with product strategy and business goals.
• Lead the creation of engaging multimedia content including video, social media assets, digital ads, and simulator experiences.
• Guide UI/UX direction for our simulator software and companion apps, ensuring world-class design and functionality.
• Manage and mentor a multidisciplinary creative team, fostering innovation and excellence.
• Own relationships with external creative partners, agencies, and production vendors.
• Monitor performance and iterate based on creative KPIs, user feedback, and brand metrics.
• Perform other duties as assigned.

Skills

Brand Strategy

Creative Leadership

Video Production

UI/UX Design

Storytelling

Executive Presentations

Education

Bachelor's degree in Graphic Design, Fine Arts, Marketing, or related field

Tools

Adobe Creative Suite

Figma

Motion/Video Editing Tools

Job description

Full Swing Golf, Inc. seeks a visionary Creative Director to lead strategic and creative development of the Full Swing brand across all touchpoints. You will drive the creative vision for visual, experiential, and digital content, including UI/UX for software and simulation interfaces.

You will lead designers, videographers, and brand storytellers to produce compelling work across marketing campaigns, product launches, and events, while guiding world-class UI/UX for simulator software and apps.