Creative Director: AI-Driven Creative System Lead

engine; United States; Hybrid; USD 158,000 - 218,000; Full time

Benefits offered by this job

Base pay + equity

Hybrid/Remote options

Benefits vary by location

Job summary

engine leads a hands-on creative team to guide the full customer journey—from acquisition campaigns and events to websites and in-product experiences. The role centers on building an AI-assisted creative operating system that can deliver distinctive, high-performing work at scale while protecting quality and originality.

You will design the production pipeline, test generative AI approaches, and direct designers, editors, and AI specialists.

Qualifications

• Extensive experience in creative strategy or creative leadership with measurable commercial impact.
• Portfolio demonstrating both experiential or event work and performance-oriented digital creative.
• Hands‑on fluency with generative AI and creative tools such as image, video, voice, and workflow‑automation platforms.
• Strong direct‑response instincts and the ability to diagnose why creative works across different channels.
• Systems‑building experience with workflows, standard operating procedures, production pipelines, and scalable quality controls.
• Strong craft foundation in copywriting, art direction, design, video, or a related discipline, together with comfort using performance data.

Responsibilities

• Design the creative production pipeline, including workflows, prompt libraries, reusable components, asset management, tooling, guardrails, and quality assurance.
• Experiment with generative AI, automation, agencies, open-source resources, and emerging production methods to increase creative speed and capability.
• Build frameworks for creative testing, using audience behavior and signals such as hook rate, hold rate, conversion, and creative fatigue to guide iteration.
• Translate brand strategy into performance creative while developing memorable work for events, conferences, activations, and other in-person experiences.
• Establish testing calendars, concept logs, and learning agendas so each production cycle improves future decisions.
• Lead and develop designers, editors, producers, and AI-focused specialists while remaining close enough to the work to contribute directly.

Skills

Creative leadership

Performance creative

Generative AI

Direct-response

Systems building

Copywriting

Art direction

Design

Video production

Workflow automation

Tools

Image tools

Video tools

Voice tools

Automation platforms

Job description

engine leads a hands-on creative team to guide the full customer journey—from acquisition campaigns and events to websites and in-product experiences. The role centers on building an AI-assisted creative operating system that can deliver distinctive, high-performing work at scale while protecting quality and originality.

You will design the production pipeline, test generative AI approaches, and direct designers, editors, and AI specialists.