Creative Director

engine; United States; Hybrid; USD 158,000 - 218,000; Full time

Benefits offered by this job

Base pay + equity

Hybrid/Remote options

Benefits vary by location

Job summary

engine leads a hands-on creative team to guide the full customer journey—from acquisition campaigns and events to websites and in-product experiences. The role centers on building an AI-assisted creative operating system that can deliver distinctive, high-performing work at scale while protecting quality and originality.

You will design the production pipeline, test generative AI approaches, and direct designers, editors, and AI specialists.

Qualifications

• Extensive experience in creative strategy or creative leadership with measurable commercial impact.
• Portfolio demonstrating both experiential or event work and performance-oriented digital creative.
• Hands‑on fluency with generative AI and creative tools such as image, video, voice, and workflow‑automation platforms.
• Strong direct‑response instincts and the ability to diagnose why creative works across different channels.
• Systems‑building experience with workflows, standard operating procedures, production pipelines, and scalable quality controls.
• Strong craft foundation in copywriting, art direction, design, video, or a related discipline, together with comfort using performance data.

Responsibilities

• Design the creative production pipeline, including workflows, prompt libraries, reusable components, asset management, tooling, guardrails, and quality assurance.
• Experiment with generative AI, automation, agencies, open-source resources, and emerging production methods to increase creative speed and capability.
• Build frameworks for creative testing, using audience behavior and signals such as hook rate, hold rate, conversion, and creative fatigue to guide iteration.
• Translate brand strategy into performance creative while developing memorable work for events, conferences, activations, and other in-person experiences.
• Establish testing calendars, concept logs, and learning agendas so each production cycle improves future decisions.
• Lead and develop designers, editors, producers, and AI-focused specialists while remaining close enough to the work to contribute directly.

Skills

Creative leadership

Performance creative

Generative AI

Direct-response

Systems building

Copywriting

Art direction

Design

Video production

Workflow automation

Tools

Image tools

Video tools

Voice tools

Automation platforms

Job description

Role overview

Lead creative across the full customer journey, from acquisition campaigns and events to websites, lifecycle communications, and in-product experiences. This is a hands‑on leadership role focused on building an AI‑assisted creative operating system that can produce distinctive, high‑performing work at scale while protecting quality, consistency, and originality.

Responsibilities

• Design the creative production pipeline, including workflows, prompt libraries, reusable components, asset management, tooling, guardrails, and quality assurance.
• Experiment with generative AI, automation, agencies, open-source resources, and emerging production methods to increase creative speed and capability.
• Build frameworks for creative testing, using audience behavior and signals such as hook rate, hold rate, conversion, and creative fatigue to guide iteration.
• Translate brand strategy into performance creative while developing memorable work for events, conferences, activations, and other in-person experiences.
• Establish testing calendars, concept logs, and learning agendas so each production cycle improves future decisions.
• Lead and develop designers, editors, producers, and AI-focused specialists while remaining close enough to the work to contribute directly.

Requirements

• Extensive experience in creative strategy or creative leadership with measurable commercial impact.
• Portfolio demonstrating both experiential or event work and performance-oriented digital creative.
• Hands‑on fluency with generative AI and creative tools such as image, video, voice, and workflow‑automation platforms.
• Strong direct‑response instincts and the ability to diagnose why creative works across different channels.
• Systems‑building experience with workflows, standard operating procedures, production pipelines, and scalable quality controls.
• Strong craft foundation in copywriting, art direction, design, video, or a related discipline, together with comfort using performance data.

Benefits and work setup

• Base pay range of $157,505–$218,000 USD, with equity for all employees; some roles may also include a bonus.
• Hybrid‑hub model, with arrangements varying by role and location; fully remote work may be available for some positions.
• Benefits and perks vary according to employment type and location.