Creative Director

Physician's Choice®; United States; On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Day one health benefits

401k match up to 4%

Paid maternity and parental leave

Cell phone reimbursement

Product sample allotment

Free lunch in office

Generous PTO

Professional growth opportunities

Job summary

Physician's Choice is seeking a Creative Director to lead our in-house creative team and own the creative strategy behind product launches, brand campaigns, and retail expansion.

This leadership role sets the creative vision across channels, develops designers and video talent, and champions how AI raises both the craft and speed of work. Reports to the VP, Brand and Retail Marketing.

Qualifications

• 8+ years in creative, including 3+ years directly leading and developing designers, ideally in DTC, e-commerce, CPG, or health & wellness
• A portfolio of integrated campaign and product launch work across retail/packaging, digital, and video
• Demonstrated fluency with AI creative tools and a track record of integrating them into a team's workflow
• Strong art direction across packaging/print/retail and digital/video with experience directing photo and video shoots
• Experience owning brand identity and systems behind it—guidelines, component libraries, templates, and creative operations
• Ability to present and defend creative to executives in business terms, translating performance data into creative decisions
• Budget ownership and vendor/agency management experience
• Thrives in a fast-paced, high-volume environment—moves fast, stays flexible, and takes ownership

Responsibilities

• Lead, mentor, and develop our in-house creative team across art direction, packaging and retail, digital design, and video
• Own campaign and product launch creative strategy end to end, from concept and hero story through final asset delivery across every channel
• Champion AI across the creative function, setting tools, processes, guardrails, and driving speed without sacrificing craft
• Own the brand visual identity and system, guidelines, libraries, templates, and asset management
• Oversee website creative and its evolution for our DTC site, in collaboration with brand, dev, and our web agency
• Direct photo and video production—storyboards, run of show, on-set direction—and manage production vendors
• Own the creative budget across production, vendors, contractors, and agencies
• Partner with paid media, analytics, and channel owners on testing strategy; translate data into creative learnings
• Set and defend craft standards, approve all creative before going live, and coordinate with regulatory and legal as needed

Job description

Physician's Choice is looking for a Creative Director to lead our in-house creative team and own the creative strategy behind our product launches, brand campaigns, and retail expansion. This is a leadership role for someone who can set the creative vision across every channel we touch, develop the designers and video talent who bring it to life, and champion how AI raises both the craft and the speed of the work. Reports into and is a close partner with the VP, Brand and Retail Marketing.

Key Responsibilities

• Lead, mentor, and develop our in-house creative team across art direction, packaging and retail, digital design, and video
• Own campaign and product launch creative strategy end to end, from concept and hero story through final asset delivery across every channel
• Champion AI across the creative function. Set and improve the tools, process, guardrails, and quality bar, and coach the team to move faster without losing craft
• Own and evolve the brand visual identity and the system behind it including guidelines, Figma libraries, templates, and asset management, making sure the team is always up to speed on changes
• Own website creative and its continued evolution for our DTC site, partnering with brand, dev, and our web agency
• Direct photo and video production — hero concepts, storyboards, run of show, and on-set direction when needed — and manage production vendors and agencies
• Own the creative budget across production, vendors, contractors, and agency spend
• Partner with paid media, analytics and channel owners on creative testing strategy and turn performance data into creative learnings that sharpen the next round of work. Empower the team to lean on data to elevate the work
• Set the standard for craft and quality, approve all creative before it goes live, and partner with regulatory and legal as needed

Requirements

• 8+ years in creative, including 3+ years directly leading and developing designers, ideally in DTC, e-commerce, CPG, or health & wellness
• A portfolio of integrated campaign and product launch work — not just individual assets — with range across retail/packaging, digital, and video
• Demonstrated fluency with AI creative tools and a track record of building them into a team's workflow, with a clear POV on where AI adds value and where craft has to lead
• Strong art direction across both packaging/print/retail and digital/video, with experience directing photo and video shoots
• Experience owning brand identity and the systems behind it — guidelines, component libraries, templates, and creative operations
• Ability to present and defend creative to executive stakeholders in business terms, and to translate performance data into creative decisions
• Budget ownership and vendor/agency management experience
• Thrives in a fast-paced, high-volume environment — moves fast, stays flexible, and brings an ownership mentality

Nice to Have

• Background in supplements or regulated CPG, with claims-aware creative experience
• Familiarity with performance marketing metrics (CTR, CVR, ROAS) and creative testing
• Large campaign work, such as a Superbowl ad or celebrity-led campaign

About our company

Physician's Choice started with the simple idea that better health starts with the gut. In just 8 years, we have become the #1 Probiotic Brand in the US. You can find our products in Walmart, Target, CVS, Sam's Club, Costco and many more retail locations across the US, as well as online via Amazon and TikTok Shop, where we have earned over 250,000 five star reviews.

Our mission is to empower everybody to make confident wellness choices, guided by physician expertise and validated by real results. We do this by collaborating with leading physicians to develop straightforward and accessible gut health supplements that deliver on promises. Join our passionate team and be part of a company making a real difference in people's lives.

What's in it for you

Our commitment to quality and transparency applies not only to our products but to our people. We are focused on creating a fun, exciting, collaborative space that's centered around health and well-being. We continue to grow Physician's Choice with Team Players that support and live out our core values of Passion, Curiosity, Proactiveness, Resourcefulness, Growth, Integrity and Getting Sh@# Done. We empower everyone on our team to take control of their careers and balance their work and life in a modern, fast-paced environment where everyone has the opportunity to drive actionable impact in the business

We offer an exceptional compensation package which includes:

• Day one health benefits with multiple options to best fit your healthcare needs
• 401k match up to 4%
• Paid maternity and parental leave
• $75/month cell phone reimbursement
• $100/month in free company product
• Free lunch twice a week in our Wheat Ridge Office
• Free office snacks
• Paid Holidays
• Generous self-managed paid time off program
• Work-life balance and a fun environment
• Casual dress code
• Professional growth and development within the organization
• Company Annual Bonus, 6-24% bonus targeted dependent on hitting annual goals