SEO/GEO Manager

Physician's Choice®

United States

On-site

USD 140,000 - 190,000

Full time

3 hours ago

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Benefits offered by this job

Health benefits

401k match

Parental leave

Cell phone reimbursement

Product discounts

Free lunch

Snacks

Paid Holidays

Generous PTO

Casual dress

Professional growth

Annual bonus

Job summary

Physician's Choice is seeking an SEO/GEO leader to own organic search and generative optimization across our DTC and content ecosystem. You will blend traditional SEO with AI-driven optimization to win visibility on search and generative surfaces.

The role requires steering SEO strategy, leading cross-functional teams, and managing an agency to hit KPIs while driving measurable impact on traffic, visibility, and revenue. Join a fast-growing health brand focused on gut wellness.

Qualifications

5-7+ years in SEO/organic growth with leadership ownership
Hands-on GEO/AEO experience preferred
Proven track record with outside agencies and performance targets
Experience in DTC/e-commerce, ideally in CPg, supplements, wellness
Strong analytical fluency and leadership-level reporting
Excellent written and verbal communication for strategy and exec reporting
People and agency management experience

Responsibilities

Own and set SEO/GEO strategy across Shopify DTC, blog/content, and product pages
Build GEO measurement framework and framework for success
Lead keyword research, technical SEO audits, and on-page optimization
Develop content roadmap aligned to search and GEO opportunities
Direct backlinks, citations, and structured data optimization
Manage agency relationship and KPIs
Own reporting on organic traffic, rankings, and revenue impact
Partner with performance marketing, creative, and product leadership to align messaging across channels

Skills

SEO Leadership

GEO/AEO

Agency management

DTC/e-commerce

Analytics & reporting

Executive communication

People management

Job description

Physician's Choice is looking for an SEO/GEO leader to own organic search and generative engine optimization strategy across our DTC and content ecosystem. This is a strategic leadership role blending traditional SEO with the emerging discipline of optimizing for AI-driven answer engines (ChatGPT, Perplexity, Google AI Overviews, etc.), ensuring PC's content and products win visibility across both search and generative surfaces.

Key Responsibilities

Own and set the SEO and GEO strategy across Shopify DTC, blog/content, and product pages
Build PC's point of view and measurement framework for GEO, an area where third-party tooling and best practices are still immature
Lead keyword research, technical SEO audits, on-page optimization, and site health at a strategic level
Develop and prioritize a content roadmap aligned to search/GEO opportunities in gut health and supplements
Direct authority-building tactics (backlinks, citations, structured data/schema) supporting both SEO and GEO visibility
Manage the relationship with the agency of record, setting KPIs and holding them accountable
Own reporting on organic traffic, visibility and rankings, AI-answer citations/mentions, and downstream conversion/revenue impact
Partner cross-functionally with performance marketing, creative, and product leadership to align messaging across channels

Requirements

5-7+ years in SEO/organic growth, with demonstrated ownership of strategy at a leadership level
Hands-on experience in GEO/AEO (generative/answer engine optimization) strongly preferred
Proven track record managing outside agencies and holding them to performance targets
Experience in DTC/e-commerce, ideally CPG, supplements, or wellness
Strong analytical fluency - comfortable building and presenting reporting frameworks to leadership
Excellent written and verbal communication for both content strategy and executive-level reporting
People and agency management experience

Nice to Have

Background in health/wellness or regulated CPG content (claims-aware content experience)
Experience building internal GEO measurement frameworks from scratch
Specific examples of strategy or work that provided measurable results in SEO and GEO (rankings, visibility, etc.)

About our company

Physician's Choice started with the simple idea that better health starts with the gut. In just 8 years, we have become the #1 Probiotic Brand in the US. You can find our products in Walmart, Target, CVS, Sam's Club, and many more retail locations across the US, as well as online via Amazon and TikTok Shop, where we have earned over 250,000 five star reviews.

Our mission is to empower everybody to make confident wellness choices, guided by physician expertise and validated by real results. We do this by collaborating with leading physicians to develop straightforward and accessible gut health supplements that deliver on promises. Join our passionate team and be part of a company making a real difference in people's lives.

What’s in it for you

Our commitment to quality and transparency applies not only to our products but to our people. We are focused on creating a fun, exciting, collaborative space that’s centered around health and well-being. We continue to grow Physician's Choice with Team Players that support and live out our core values of Passion, Curiosity, Proactiveness, Resourcefulness, Growth, Integrity and Getting Sh@# Done. We empower everyone on our team to take control of their careers and balance their work and life in a modern, fast-paced environment where everyone has the opportunity to drive actionable impact in the business

We offer an exceptional compensation package which includes: