Creative Director

Cherry Bekaert Foundation; SOUTH PLAINFIELD (NJ); On-site; USD 140,000 - 210,000; Full time

Job summary

Cherry Bekaert Foundation is seeking a visionary Creative Director to build and elevate the brand across cabinetry, interiors, and furnishings. You will partner with the CMO to shape a unified brand experience and lead a growing creative team.

This on-site, full-time role requires 7+ years in design and brand leadership, a strong portfolio, and expertise in Adobe Creative Suite. You’ll own the creative ecosystem, guides, and vendor relationships while delivering campaigns, websites, and showroom

Qualifications

• 7+ years of design and brand leadership experience in interiors, cabinetry, or housewares.
• 2+ years of mentoring or managing creative professionals.
• Strong portfolio demonstrating brand strategy, design execution, and contemporary aesthetics.

Responsibilities

• Lead brand identity, voice, guidelines, and creative standards.
• Oversee a complete website redesign and partners with developers for UX excellence.
• Direct catalogs, brochures, product guides, packaging, and show materials.
• Own the creative vision for trade shows, showroom experiences, and branded environments.
• Lead major brand campaigns across channels: social, email, video, and content.
• Mentor the growing creative team and manage external partners and vendors.
• Develop scalable systems to ensure consistency across products and audiences.
• Validate design quality across websites, print, and environmental design.

Skills

Brand leadership

Team leadership

Brand strategy

Adobe Creative Suite

Web/digital design

Print & packaging design

Project management

Creative direction

Tools

Adobe Creative Suite

Job description

Creative Director

Cabinetry | Interiors | Furnishings

On‑Site | Full‑Time | Reports to Chief Marketing Officer

South Plainfield, NJ

Most Creative Director roles ask you to maintain a brand. This one asks you to build one. We’re an established leader in the kitchen & bathroom cabinet industry with decades of success, a nationwide dealer network, and a reputation for quality, reliability, and service. As we enter our next phase of growth, we’re making a significant investment in marketing—and we’re looking for a visionary Creative Director to help define how our brand shows up in the world.

This is a rare opportunity to become our first‑ever Creative Director, partnering directly with the CMO to create a unified, compelling brand experience across every customer touchpoint.

What You’ll Do

Brand Leadership

• Build and evolve our brand identity, voice, guidelines, and creative standards
• Create scalable systems that ensure consistency across multiple product lines and audiences
• Translate strategy into compelling creative that drives engagement and growth

Website Experience

• Lead creative direction for a complete website redesign
• Partner with our development agency to deliver a best‑in‑class user experience
• Create intuitive pathways for dealers, consumers, and industry professionals

Sales & Marketing Materials

• Oversee the development of catalogs, brochures, product guides, spec books, sample kits, and packaging
• Build repeatable systems and templates that elevate quality and efficiency

Trade Shows & Showrooms

• Own the creative vision for our presence at the industry’s largest annual trade show
• Design impactful booth experiences, showroom displays, kiosks, and branded environments

Campaigns & Content

• Lead major brand campaigns throughout the year
• Set the creative standard for social media, email marketing, video, and content
• Inspire compelling storytelling across every channel

Leadership Responsibilities

You’ll lead and mentor a growing creative team while managing key external partners. However you must have the skills and drive to do the hands on work in partnerships with the key partners.

Team Leadership

• Production Designers
• Content & Social Media Specialist
• Graphic Designers

External Partners

• Branding Agency
• Web Development Partners
• Video Production Teams
• Media & Creative Contractors

What We’re Looking For

Required Experience – Current and relevant Design experience in the Interiors, Cabinetry, or housewares market

• 7+ years of experience in design and brand leadership
• 2+ years managing or mentoring creative professionals

Strong Portfolio Demonstrating Both

• Brand strategy and development
• High‑level design execution
• Contemporary focus in today’s design world

• Experience building, refreshing, or relaunching a brand system—not just working within one

Expertise Across

• Websites & digital experiences
• Social media & email marketing
• Print materials
• Packaging
• Environmental design / trade show experiences

• Experience managing agencies, developers, and production vendors
• Exceptional organization, project management, and attention to detail

MUST HAVE

solid experience and portfolio examples working with Adobe Creative Suite: InDesign, Illustrator, Photoshop, Animation, After Effects

Bonus Points For

• Kitchen cabinet industry experience
• Building products, dealer‑channel, or B2B marketing experience
• Experience supporting complex product portfolios

Why Join Us?

This is a unique opportunity to leave your mark on an established company with strong momentum and ambitious growth plans.

You’ll Have:

• Executive‑level visibility and support
• Direct partnership with the CMO
• Ownership of the entire creative ecosystem
• The opportunity to build processes, systems, and standards from the ground up
• A talented team and trusted external partners to help bring your vision to life

If you’re equal parts designer, brand builder, mentor, and creative strategist—and you’re ready to create something lasting—we’d love to hear from you.