Creative Director

HRB; SOUTH PLAINFIELD (NJ); On-site; USD 120,000 - 180,000; Full time

Job summary

HRB is seeking a visionary Creative Director to build our brand across digital, physical, and experiential channels. You will partner directly with the CMO to define a unified, influential brand experience and shape how customers perceive our cabinetry and interiors.

You’ll own the visual expression, lead a growing team of designers, and collaborate with external partners to deliver websites, catalogs, trade-show displays, and campaigns.

Qualifications

• 7+ years of experience in design and brand leadership.
• 2+ years managing or mentoring creative professionals.
• Strong portfolio demonstrating brand strategy and development.
• High-level design execution.
• Contemporary focus in today’s design world.
• Experience building, refreshing, or relaunching a brand system—not just working within one.
• Expertise across: Websites & digital experiences.
• Social media & email marketing.
• Print materials.
• Packaging
• Environmental design / trade show experiences.
• Experience managing agencies, developers, and production vendors.
• Exceptional organization, project management, and attention to detail.

Responsibilities

• Own the visual and creative expression of our business across digital, physical, and experiential channels.
• Lead brand leadership: identity, voice, guidelines, and standards.
• Translate strategy into creative that drives engagement and growth.
• Lead complete website redesign and partner with development agency.
• Oversee catalogs, brochures, product guides, packaging.
• Design booth experiences for trade shows and showroom displays.
• Lead major brand campaigns across social media, email, video, and content.
• Mentor growing creative team and manage external partners.

Skills

Brand leadership

Creative direction

Digital & print design

Campaigns & content

Tools

Adobe Creative Suite

InDesign

Illustrator

Photoshop

Animation

After Effects

Job description

Creative Director

Cabinetry|Interiors|Furnishings

On-Site | Full-Time | Reports to Chief Marketing Officer

Build the Brand. Shape the Future.

Most Creative Director roles ask you to maintain a brand.

This one asks you to build one.

We're an established leader in the kitchen & bathroom cabinet industry with decades of success, a nationwide dealer network, and a reputation for quality, reliability, and service. As we enter our next phase of growth, we're making a significant investment in marketing—and we're looking for a visionary Creative Director to help define how our brand shows up in the world.

This is a rare opportunity to become our first-ever Creative Director, partnering directly with the CMO to create a unified, compelling brand experience across every customer touchpoint.

What You'll Do

As Creative Director, you'll own the visual and creative expression of our business across digital, physical, and experiential channels.

Brand Leadership

• Build and evolve our brand identity, voice, guidelines, and creative standards
• Create scalable systems that ensure consistency across multiple product lines and audiences
• Translate strategy into compelling creative that drives engagement and growth

Website Experience

• Lead creative direction for a complete website redesign
• Partner with our development agency to deliver a best-in-class user experience
• Create intuitive pathways for dealers, consumers, and industry professionals

Sales & Marketing Materials

• Oversee the development of catalogs, brochures, product guides, spec books, sample kits, and packaging
• Build repeatable systems and templates that elevate quality and efficiency

Trade Shows & Showrooms

• Own the creative vision for our presence at the industry's largest annual trade show
• Design impactful booth experiences, showroom displays, kiosks, and branded environments

Campaigns & Content

• Lead major brand campaigns throughout the year
• Set the creative standard for social media, email marketing, video, and content
• Inspire compelling storytelling across every channel

Leadership Responsibilities

You’ll lead and mentor a growing creative team while managing key external partners. However you must have the skills and drive to do the hands on work in partnerships with the key partners

Team Leadership

• Production Designers
• Content & Social Media Specialist
• Graphic Designers

External Partners

• Branding Agency
• Web Development Partners
• Video Production Teams
• Media & Creative Contractors

What We're Looking For

Required Experience – Current and relevant Design experience in the Interiors, Cabinetry, or housewares market

• 7+ years of experience in design and brand leadership
• 2+ years managing or mentoring creative professionals
• Strong portfolio demonstrating both:
• Brand strategy and development
• High-level design execution
• Contemporary focus in today’s design world
• Experience building, refreshing, or relaunching a brand system— not just working within one
• Expertise across: Websites & digital experiences
• Social media & email marketing
• Print materials
• Packaging
• Environmental design / trade show experiences
• Experience managing agencies, developers, and production vendors
• Exceptional organization, project management, and attention to detail

MUST HAVE

• solid experience and portfolio examples working with Adobe Creative Suite : InDesign, Illustrator, Photoshop, Animation, After Effects

Bonus Points For

• Kitchen cabinet industry experience
• Building products, dealer-channel, or B2B marketing experience
• Experience supporting complex product portfolios

Why Join Us?

• Executive-level visibility and support
• Direct partnership with the CMO
• Ownership of the entire creative ecosystem
• The opportunity to build processes, systems, and standards from the ground up
• A talented team and trusted external partners to help bring your vision to life

If you're equal parts designer, brand builder, mentor, and creative strategist—and you're ready to create something lasting—we'd love to hear from you.