Creative Director

DESIGNLIBRO INC; Santa Clara (CA); Remote; USD 90,000 - 150,000; Full time

Job summary

An established industry player in pet tech is on the lookout for a visionary Creative Director to lead their branding efforts. With a focus on innovation and creativity, this role involves shaping the brand's identity and guiding a talented team. The ideal candidate will have over 15 years of experience in creative leadership, a strong portfolio, and proficiency in both Mandarin and English. This remote position offers the chance to make a significant impact in a rapidly growing market, bringing fresh ideas and strategies to life while inspiring a team dedicated to enhancing the bond between pets and their owners.

Benefits

401(k) matching

Dental insurance

Health insurance

Paid time off

Vision insurance

Qualifications

• 15+ years of experience in creative leadership roles, preferably client-side.
• Strong portfolio showcasing breadth of experience across various mediums.

Responsibilities

• Lead creative strategy and mentor a team of 15+ in a fast-growing pet tech brand.
• Collaborate on campaign concepts across multiple platforms and touchpoints.

Skills

Creative Leadership

Communication Skills

Brand Strategy

Mentoring

Campaign Development

Education

Bachelor’s degree in graphic design

Tools

Digital Marketing Tools

Design Software

Job description

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Who we are:

Since 2019, Petlibro has grown into one of the best-selling pet tech brands globally. From smart feeders with app insights to ultra-filtered automatic fountains, our products are designed to magnify the bond between your pet and you.

Who we need on our team:

We're seeking an imaginative and hands-on Creative Director to join our global Brand & Marketing org. The Creative Director will join Petlibro at a pivotal moment in our company's growth, helping to shape the brand's creative vision. We're seeking someone who will bring multidisciplinary experience to the team and will inspire fresh and new ways to bring the Petlibro brand to life. The role requires a leader who can coach and mentor our existing visual design and production organization, as well as work interdepartmentally. Due to the global nature of our company, the Creative Director must have native or bilingual proficiency in both Mandarin & English as a requirement.

What you'll do:

1. Be our creative lead: Apply your 15+ years of experience to the fast-growing pet tech category. Be the leading voice of creative strategy for the brand, partnering with internal teams and agencies. Mentor your team. Daily management and organizational development of a 15+ person team.
2. Create campaigns: Collaborate with Brand & Marketing to form campaign concepts that extend across paid ads, organic social, website, in-store, email and other touch points.
3. Evolve our brand identity: Lead the exploration of how we expand our brand identity and refine existing guidelines and guardrails as we grow.
4. Build for the future: Introduce cutting edge tools, platforms, and ways of working to scale the business and brand effectively.
5. Integrate our communications: Seamlessly blend messaging development with design and production to deliver cohesive assets and campaigns.

Most importantly...

You love pets, and possibly have one or more of your own! You're creative and think big, but don't lose sight of the important details. You're an excellent communicator and can present wins and challenges to leadership with confidence. You want to be part of a team that's pioneering a new era of pet tech (and everything that comes with that challenge).

Our Requirements:

• Native or bilingual proficiency in both Mandarin & English (mandatory).
• Remote work with West Coast (PST) candidates preferred.
• Willingness to travel up to 25% of the time.
• 15+ years of experience in a creative leadership role, preferably with client-side experience.
• Bachelor’s degree in graphic design or related field will be considered.
• A strong portfolio that shows breadth of experience across varying mediums; digital, experiential, video, etc.
• Fast growing direct-to-consumer brand experience is an advantage.

This is a remote position.