Creative Director

KeyStaff Professionals- A Division of Midwest Staffing; Puerto Rico; Remote; USD 72,000 - 92,000; Full time

Job summary

A leading company is seeking a Creative Director to drive Instagram growth, engaging in creative leadership and social strategy. This hybrid role offers a fast track to CMO, with a focus on performance and innovative campaign management.

Benefits

Clear promotion path to CMO

Competitive salary with performance incentives

Remote flexibility

Qualifications

• Proven success managing social growth campaigns.
• Strong background in direct response copywriting.
• Ability to execute creative strategies.

Responsibilities

• Own sourcing of Instagram shoutout partners.
• Write and optimize content for social channels.
• Manage a creative team and establish KPIs.

Skills

Direct response copywriting

Social engagement metrics

Content strategy

Creative leadership

Performance-driven mindset

Job description

Direct message the job poster from KeyStaff Professionals- A Division of Midwest Staffing

Recruiting Manager @ Midwest Staffing | HRM, Employee Relations

Creative Director (Path to CMO)

Location: Remote (U.S.-based preferred)

Job Type: Full-Time | Base Salary + Performance Bonus + Profit Share

Compensation: $72K–$92K base, $120K–$150K OTE with long-term upside potential

About the Role

We’re hiring a Creative Director to take full ownership of our Instagram shoutout growth engine—currently the highest-leverage channel in our business. This is a hybrid role that combines creative leadership, copywriting, social growth strategy, and execution. If successful, this person will scale into our Chief Marketing Officer (CMO) within 6 to 12 months.

You will manage the end-to-end process of sourcing shoutout partners, developing winning creative, optimizing our social funnel, and driving DM conversions. This is not a passive creative leadership position—it’s deeply hands-on and highly performance-driven.

Key Responsibilities

Shoutout Acquisition and Management

• Source and vet high-quality Instagram theme pages (business, dating, Christian, motivation, etc.)
• Negotiate rates and track performance metrics like CPF and ROAS
• Scale our partner network from hundreds to thousands of pages

Creative Development

• Write headlines, scripts, captions, and design direction for carousels and video content
• Reverse-engineer successful campaigns and iterate weekly
• Monitor results and adjust creative based on data

Content Optimization for Inbound Traffic

• Create in-feed organic posts that convert visitors into followers and DM leads
• Ensure compliance with brand and platform policies
• Work directly with or manage a copywriter to ensure consistent output

Funnel and Conversion Ownership

• Own the full content funnel from shoutout to booked call
• Test CTAs, DM scripts, and lead qualification workflows
• Collaborate closely with our sales and setter team for feedback and optimization

Team Building

• Build and manage a lean creative team (copywriter, designer, VA)
• Establish creative direction, QA systems, and clear KPIs
• Serve as the standard-bearer for brand voice and campaign quality

Qualifications

• Proven success managing or scaling social growth campaigns, ideally through Instagram shoutouts or influencer marketing
• Strong background in direct response copywriting and content strategy
• Ability to lead strategy and execute creative—writing, designing, iterating
• Deep understanding of social engagement metrics and audience behavior
• Experience building and managing small, agile creative teams
• Highly analytical and performance-focused, with a bias toward action
• Previous experience driving DM-based funnels and lead-gen campaigns is a plus

What We Offer

• A clear, fast-track promotion path to CMO
• Competitive base salary with performance incentives
• Remote flexibility and a founder-led, results-driven culture
• Ownership over a proven growth engine with room to scale
• A chance to leave your mark on a high-growth business

Apply now if you're ready to lead, build, and scale one of the most unique growth engines on the internet—and earn the seat to lead all of marketing.

Midwest Staffing Group & KeyStaff Professionals prohibits discrimination against any employee or applicant for employment because of race, color, religion, creed, age, sex, national origin, ancestry, marital status, familial status, disability, sexual orientation, gender identity, gender expression, veteran status, genetic information, status with regard to public assistance, and any other characteristics protected by applicable state, federal and/or local laws

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Advertising

• Industries

  Social Networking Platforms and Advertising Services

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