Brand Creative Consultant

Current; New York (NY); On-site; USD 140,000 - 210,000; Full time

Job summary

Current is a leading consumer fintech platform based in NYC, transforming financial access for everyday Americans. We build products that meet real needs and help members build better financial futures.

The Brand Creative Consultant works with the SVP of Marketing to shape how our brand shows up across TV, digital, social, and our website, delivering with taste, craft, and discipline within a regulatory framework.

Qualifications

• 10+ years in brand or creative leadership, ideally in consumer tech or another high-growth brand environment.
• Storytelling instincts that connect authentically with everyday Americans.
• Taste and judgment: you elevate the work without losing sight of the business objective.
• Proven range across formats, from always-on performance ads to large-scale brand campaigns.
• Experience shipping creative in a regulated category, ideally financial services, where compliance review is part of every brief.
• The discipline to work inside a defined strategy and voice, and the craft to make it feel fresh campaign after campaign.
• A collaborative track record across marketing, product, and executive teams.
• Experience managing significant creative budgets with a clear view of what's driving growth.
• Motivation that comes from moving the business, not collecting awards.

Responsibilities

• Develop and deploy a brand creative strategy end to end: advertising campaigns, commercials, explainers, video, and social.
• Set and hold the creative bar, keeping the brand consistent, high-quality, and distinctive across every channel.
• Build a creative engine that sustains high volume, with a steady stream of performance ads, social content, and brand campaigns.
• Direct creative across TV, radio, out-of-home, audio, podcast, influencer, affiliate, and social.
• Partner closely with Product Design/UX on the assets, guidelines, and tools that keep product experiences on brand.
• Work hand in hand with Legal and Compliance. We're in a regulated category, so every claim and disclosure needs sign-off, and the craft is keeping the work sharp inside those constraints.
• Measure creativity against business outcomes and optimize from there.

Skills

Brand leadership

Storytelling

Creative judgment

Multi-format marketing

Budget management

Regulated category experience

Job description

Current is a leading consumer fintech platform transforming financial access for everyday Americans, with over six million members. We build financial products that work together to meet our members' real needs and help all Americans build better financial futures. Based in NYC, our results-driven environment pushes us to build better products, grow faster, and give everyone on the team a real hand in our business and our mission to improve financial outcomes.

About The Role

We're looking for a Brand Creative Consultant. Working directly with the SVP of Marketing, you'll shape how our brand shows up in the world: TV commercials, full-funnel advertising campaigns, paid media, social, and our website.

This isn't a \"tear it down and start over\" role. We have a strong brand strategy in place, set by our CEO and executive team. Your job is to bring that to life, to execute with taste, craft, and discipline so the work lands with the audience it's built for.

You'll be a hands-on leader with sharp storytelling instincts, able to run internal creative resources, direct agency partners, and work across the business to deliver work that's inspiring and effective.

What You'll Do

• Develop and deploy a brand creative strategy end to end: advertising campaigns, commercials, explainers, video, and social.
• Set and hold the creative bar, keeping the brand consistent, high-quality, and distinctive across every channel.
• Build a creative engine that sustains high volume, with a steady stream of performance ads, social content, and brand campaigns.
• Direct creative across TV, radio, out-of-home, audio, podcast, influencer, affiliate, and social.
• Partner closely with Product Design/UX on the assets, guidelines, and tools that keep product experiences on brand.
• Work hand in hand with Legal and Compliance. We're in a regulated category, so every claim and disclosure needs sign-off, and the craft is keeping the work sharp inside those constraints.
• Measure creativity against business outcomes and optimize from there.

What You'll Bring

• 10+ years in brand or creative leadership, ideally in consumer tech or another high-growth brand environment.
• Storytelling instincts that connect authentically with everyday Americans.
• Taste and judgment: you elevate the work without losing sight of the business objective.
• Proven range across formats, from always-on performance ads to large-scale brand campaigns.
• Experience shipping creative in a regulated category, ideally financial services, where compliance review is part of every brief.
• The discipline to work inside a defined strategy and voice, and the craft to make it feel fresh campaign after campaign.
• A collaborative track record across marketing, product, and executive teams.
• Experience managing significant creative budgets with a clear view of what's driving growth.
• Motivation that comes from moving the business, not collecting awards.