Creative Director

ForceBrands; Atlanta (GA); On-site; USD 120,000 - 190,000; Full time

Job summary

ForceBrands is seeking a hands-on Creative Director to shape the brand’s visual identity and storytelling. You will own creative across packaging, digital, social, and major product launches while collaborating closely with the Founder/CEO and cross-functional teams.

Requirements include 5+ years of leadership in beauty/CPG, a strong portfolio, and proficiency with Adobe Creative Suite, plus experience integrating AI tools into workflows.

Qualifications

• 5+ years of creative leadership experience in beauty, CPG, or founder-led brands.
• Strong portfolio showing art direction, brand storytelling, and campaigns across digital and physical touchpoints.
• Hands-on graphic design capability with Adobe Creative Suite.
• Experience incorporating AI tools into creative workflows.
• Experience mentoring designers and content creators.
• Experience creating for mass retail environments is a plus.

Responsibilities

• Own and evolve the overall creative vision and brand aesthetic across packaging, e-commerce, social, paid media, retail, events, and other consumer touchpoints.
• Lead designers, photographers/videographers, freelancers, and other partners to maintain top-tier execution.
• Develop compelling campaigns to engage current communities and reach new consumer audiences.
• Lead creative development for major product launches in collaboration with marketing, product, sales, and e-commerce.
• Direct photo and video shoots from concept to final execution.
• Integrate AI tools into ideation, content production, and workflows.
• Collaborate with Founder/CEO on brand storytelling and founder-led content.
• Manage creative budgets, timelines, agencies, and freelance partners.
• Support retail activations, events, experiential campaigns, and high-visibility brand moments.

Skills

Art direction

Brand storytelling

Campaign development

People leadership

Graphic design

Project management

Tools

Adobe Creative Suite

AI tools

Job description

ForceBrands is partnering with a high-growth, founder-led beauty brand to find a Creative Director who will help shape the next chapter of the brand’s visual identity and storytelling.

This is an exciting opportunity to join a beauty company with national distribution across major mass, drug, and specialty beauty retailers, as well as growing international reach.

We’re looking for a hands-on creative leader who can set the vision and also roll up their sleeves to bring it to life. This person will own creative across packaging, digital, social, retail, campaigns, content, events, and major product launches while partnering closely with the Founder/CEO and cross-functional teams.

What You’ll Do:

• Own and evolve the overall creative vision and brand aesthetic across packaging, e-commerce, social, paid media, retail, events, and other consumer touchpoints
• Lead designers, photographers/videographers, freelancers, and other creative partners while maintaining a high bar for execution
• Develop compelling creative campaigns that engage an established core community while helping the brand reach new consumer audiences
• Lead creative development for major product launches and partner closely with marketing, product, sales, and e-commerce teams
• Direct photo and video shoots from initial concept through final execution
• Integrate AI tools into ideation, concept development, content production, image generation, and creative workflows
• Partner closely with the Founder/CEO on brand storytelling and founder-led content
• Manage creative budgets, timelines, agencies, and freelance partners
• Support retail activations, events, experiential creative, and other high-visibility brand moments

What We’re Looking For:

• 5+ years of creative leadership experience, ideally within beauty, CPG, or a founder-led consumer brand
• A strong portfolio demonstrating art direction, brand storytelling, and campaign development across digital and physical touchpoints
• Hands-on graphic design capabilities and proficiency with Adobe Creative Suite
• Meaningful experience incorporating AI tools into creative workflows
• Experience leading and mentoring designers and content creators
• Experience creating for mass retail environments is a strong plus
• A genuine understanding of or passion for the natural hair and curl community
• Strong project management skills with the ability to manage multiple launches and campaigns simultaneously
• High energy, collaborative, entrepreneurial, and comfortable working closely with a hands-on founder