Creative Digital Marketing Specialist Part-Time Arts Center

Penn State; York (York County); Hybrid; USD 18,000 - 24,000; Part time

Job summary

Penn State York's Pullo Center is seeking a part-time Digital Marketing Specialist who can craft and curate compelling content for social media, newsletters, emails, and the website. This role requires collaboration with the Pullo Director and marketing team to drive audience engagement and ticket sales.

The position emphasizes creativity, brand consistency, and data-driven adjustments to campaigns, with in-person responsibilities and a flexible schedule for event coverage.

Qualifications

• Knowledge of social media platforms, best practices, scheduling tools and analytics.
• Ability to create innovative and engaging content.
• Strong photo/video taking and editing skills.

Responsibilities

• Oversee, draft, develop, and edit content for digital platforms (social, newsletters, email, website).
• Create and implement a dynamic content calendar with Pullo Director and marketing team.
• Monitor channel analytics and stay updated on trends and best practices.
• Ensure emails and website are accessible, on-brand and consistent with design standards.

Skills

Social media

Content creation

Adobe Creative Suite

Canva

Hootsuite

Microsoft 365

Branding & voice

AP/Chicago style

Education

Bachelor's degree in communications/public relations or related field

Tools

Adobe Creative Suite

Canva

Hootsuite

Microsoft 365

Job description

Penn State York's Pullo Center is seeking a part-time Digital Marketing Specialist who can craft and curate compelling content for social media, newsletters, emails, and the website. This role requires collaboration with the Pullo Director and marketing team to drive audience engagement and ticket sales.

The position emphasizes creativity, brand consistency, and data-driven adjustments to campaigns, with in-person responsibilities and a flexible schedule for event coverage.