Part Time - Pullo Center - Digital Marketing Specialist

Penn State; York (York County); Hybrid; USD 18,000 - 24,000; Part time

Job summary

Penn State York's Pullo Center is seeking a part-time Digital Marketing Specialist who can craft and curate compelling content for social media, newsletters, emails, and the website. This role requires collaboration with the Pullo Director and marketing team to drive audience engagement and ticket sales.

The position emphasizes creativity, brand consistency, and data-driven adjustments to campaigns, with in-person responsibilities and a flexible schedule for event coverage.

Qualifications

• Knowledge of social media platforms, best practices, scheduling tools and analytics.
• Ability to create innovative and engaging content.
• Strong photo/video taking and editing skills.

Responsibilities

• Oversee, draft, develop, and edit content for digital platforms (social, newsletters, email, website).
• Create and implement a dynamic content calendar with Pullo Director and marketing team.
• Monitor channel analytics and stay updated on trends and best practices.
• Ensure emails and website are accessible, on-brand and consistent with design standards.

Skills

Social media

Content creation

Adobe Creative Suite

Canva

Hootsuite

Microsoft 365

Branding & voice

AP/Chicago style

Education

Bachelor's degree in communications/public relations or related field

Tools

Adobe Creative Suite

Canva

Hootsuite

Microsoft 365

Job description

## Part Time - Pullo Center - Digital Marketing SpecialistApplylocations: Penn State Yorktime type: Part timeposted on: Posted Todayjob requisition id: REQ\_0000081068# **APPLICATION INSTRUCTIONS:*** ## CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.* ## CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.* ## If you are NOT a current employee or student, please click “Apply” and complete the application process for external applicants. **Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.** **JOB DESCRIPTION AND POSITION REQUIREMENTS**The Pullo Family Performing Arts Center is seeking a creative storyteller and conceptual thinker to fill the role of **part-time Digital Marketing Specialist**.This candidate will be responsible for day-to-day written and visual social media content creation and management that aligns with the performing arts center’s strategic goals. This role oversees the Pullo Center social media channels and website. The Digital Marketing Specialist plays a key role in the success of Pullo Center performances, ensuring the events are well promoted/publicized to maximize ticket sales.This opening will typically work in-person 20-25 hours per week, with a basic schedule determined by the employee and supervisor; however, there will need to be flexibility when responsibilities for events and performances require hours outside the norm.The person in this role must be a self-motivated and detail-oriented team player, willing to work collaboratively with departments across the venue as well as throughout the community.# Job Duties* Oversee, draft, develop, and edit content for digital platforms, including social media, newsletters, email blasts and website.* Create and implement a dynamic content calendar in partnership with Pullo Director and marketing team.* Monitor channel analytics and stay abreast of trends, tools and best practices for event promotion.* Ensure email communications and website are accessible, on-brand, and consistent with organizational voice and design standards.# Requirements and Qualifications## Skills and Knowledge:* Knowledge of social media platforms, best practices, scheduling tools and analytics, as well as the ability to create innovative and engaging content.* Solid photo/video-taking and editing skills, including visual content creation.* Working knowledge of and experience with platforms such as Adobe Creative Suite (Photoshop, InDesign, Illustrator, Acrobat, Express), Canva, Hootsuite, Microsoft 365 (Outlook, Teams, Forms, Planner).* Writing for both marketing and public relations (requires willingness to become proficient with the Penn State Brand Book, Chicago Manual of Style, and AP Stylebook).* Proven ability to develop comprehensive communication plans for diverse audiences, to include a social media plan/content calendar and news schedule, as well as identifying avenues for internal and external storytelling.* Monitor key performance indicators and metrics to evaluate the impact and effectiveness of communication strategies/initiatives and use data analysis to refine communication approaches.* Basic web content management* Strong organizational skills and the ability to multi-task and prioritize, while also being comfortable in a fast-paced environment.* A positive outlook, tempered with a sense of humor, and a commitment to representing Penn State York within the community.## Education and Experience* This role is a great option for someone who is looking for a rewarding part-time position with flexible hours.* A Bachelor’s degree in communications, public relations or a related field is a plus, but a combination of education and/or experience will be considered.This is a part-time, limited-term opening, funded through **June 30, 2027**. Regular in-person presence is an essential function of this role.