Part Time - Pullo Center - Digital Marketing Specialist

The Pennsylvania State University; United States; On-site; USD 21,000 - 34,000; Part time

Job summary

The Pennsylvania State University seeks a part-time Digital Marketing Specialist for the Pullo Family Performing Arts Center to craft and manage day-to-day social media content aligned with strategic goals. This role oversees Pullo Center channels and the website, driving awareness and ticket sales for performances.

You will develop a dynamic content calendar with the Pullo Director and marketing team, monitor analytics, and ensure accessibility and on-brand messaging across all communications.

Qualifications

• Knowledge of social media platforms, analytics, scheduling tools and the ability to create engaging content.
• Strong photo/video taking and editing skills, including visual content creation.
• Experience with Adobe Creative Suite, Canva, Hootsuite, Microsoft 365.
• Writing for marketing and public relations; follow Penn State Brand Book and AP Stylebook.
• Ability to develop a social media plan and content calendar with data-driven approaches.
• Monitor KPIs to evaluate impact and refine communication strategies.

Responsibilities

• Oversee, draft, develop, and edit content for digital platforms, including social media, newsletters, email blasts and website.
• Create and implement a dynamic content calendar in partnership with Pullo Director and marketing team.
• Monitor channel analytics and stay abreast of trends and best practices for event promotion.
• Ensure email communications and website are accessible, on-brand, and consistent with organizational voice and design standards.

Skills

Social media management

Content creation

Photo/Video editing

Adobe Creative Suite

Canva

Hootsuite

Microsoft 365

Marketing writing

Education

Bachelor's degree in communications, public relations, or related field

Tools

Adobe Creative Suite

Hootsuite

Canva

Microsoft 365

Job description

JOB DESCRIPTION AND POSITION REQUIREMENTS

The Pullo Family Performing Arts Center is seeking a creative storyteller and conceptual thinker to fill the role of part-time Digital Marketing Specialist. This candidate will be responsible for day-to-day written and visual social media content creation and management that aligns with the performing arts center’s strategic goals. This role oversees the Pullo Center social media channels and website. The Digital Marketing Specialist plays a key role in the success of Pullo Center performances, ensuring the events are well promoted/publicized to maximize ticket sales. This opening will typically work in-person 20-25 hours per week, with a basic schedule determined by the employee and supervisor; however, there will need to be flexibility when responsibilities for events and performances require hours outside the norm. The person in this role must be a self-motivated and detail-oriented team player, willing to work collaboratively with departments across the venue as well as throughout the community.

Job Duties

• Oversee, draft, develop, and edit content for digital platforms, including social media, newsletters, email blasts and website.
• Create and implement a dynamic content calendar in partnership with Pullo Director and marketing team.
• Monitor channel analytics and stay abreast of trends, tools and best practices for event promotion.
• Ensure email communications and website are accessible, on-brand, and consistent with organizational voice and design standards.

Requirements and Qualifications

Skills and Knowledge:

• Knowledge of social media platforms, best practices, scheduling tools and analytics, as well as the ability to create innovative and engaging content.
• Solid photo/video-taking and editing skills, including visual content creation.
• Working knowledge of and experience with platforms such as Adobe Creative Suite (Photoshop, InDesign, Illustrator, Acrobat, Express), Canva, Hootsuite, Microsoft 365 (Outlook, Teams, Forms, Planner).
• Writing for both marketing and public relations (requires willingness to become proficient with the Penn State Brand Book, Chicago Manual of Style, and AP Stylebook).
• Proven ability to develop comprehensive communication plans for diverse audiences, to include a social media plan/content calendar and news schedule, as well as identifying avenues for internal and external storytelling.
• Monitor key performance indicators and metrics to evaluate the impact and effectiveness of communication strategies/initiatives and use data analysis to refine communication approaches.
• Basic web content management
• Strong organizational skills and the ability to multi-task and prioritize, while also being comfortable in a fast-paced environment.
• A positive outlook, tempered with a sense of humor, and a commitment to representing Penn State York within the community.

Education and Experience

This role is a great option for someone who is looking for a rewarding part-time position with flexible hours. A Bachelor’s degree in communications, public relations or a related field is a plus, but a combination of education and/or experience will be considered. This is a part-time, limited-term opening, funded through June 30, 2027. Regular in-person presence is an essential function of this role.

BACKGROUND CHECKS/CLEARANCES

Employment with the University will require successful completion of background check(s) in accordance with University policies.

CAMPUS SECURITY CRIME STATISTICS

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.

EEO IS THE LAW

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.

Penn State is committed to and accountable for advancing equity, respect, and belonging.

We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive.

We value belonging as a core strength and an essential element of the university’s teaching, research, and service mission.

There’s a reason Penn State consistently ranks among the top one percent of the world’s universities. Across 24 campuses, our 100,000 students and 40,000 faculty and staff know the real measure of success goes beyond the classroom – it’s the positive impact made on communities across the world. Our ideals stem from our origins as Pennsylvania’s sole land-grant institution, which allow us to continue to bring positive impact to humanity through our teaching, research, and engagement mission. And across the world is a community of Penn Staters – more than half a million strong – driven by that same spirit to serve our local and global communities. At Penn State, passion is met with collaboration in an environment that is rooted in shared pride for the accomplishments of our fellow students, faculty, staff, and alumni. Penn Staters cheer each other on to build a culture committed to service and engagement. Our University values represent our core ethical aspirations for all our daily activities and actions as students, faculty, staff, and volunteers at Penn State. Our values are as follows; Integrity, Respect, Responsibility, Discovery, Excellence, and Community. We Are Penn State. One Community. Impacting Many.