Creative Content Strategist

butterflymx; United States; Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Comprehensive Medical plan (ButterflyX

401(k) plan with match

13 paid holidays

25 PTO days

Paid Family Leave

Employee Assistance Program

Job summary

ButterflyMX is seeking a Creative Content Strategist to shape content ecosystems across channels, blending marketing, content, and AI systems. You’ll craft narratives for website, social, digital ads, print, and OOH, collaborating with marketing, sales, and product teams to amplify messaging via paid and organic channels.

Ideal candidates combine 3–5 years in B2B content strategy with strong AI tooling, data analysis, and cross‑functional communication to drive scalable growth for property

Qualifications

• 3–5 years of experience in B2B content strategy, growth marketing, SEO/GEO, and digital audience development.
• Proven experience leveraging LLMs (e.g., ChatGPT, Claude, Gemini) for automated content creation.
• Experience with workflow automation tools such as Zapier, n8n, MESA, or Workato to automate content creation and distribution.
• Familiarity with HubSpot, WordPress, Salesforce, Google Suite, and other common workplace software.
• Experience with B2B2C content and marketing best practices and frameworks.
• Track record of distributing across multiple channels, including WordPress, Facebook, LinkedIn, YouTube, Vimeo, social, and email.
• Data literacy with Google Analytics and Ahrefs to inform creative decisions.
• Exceptional collaborative and communication skills, with experience managing stakeholders cross‑functionally.
• Proven experience leveraging AI tools in professional settings.

Responsibilities

• Conceptualize and deliver high‑impact campaigns with clear value propositions across a diverse B2B2C audience.
• Gather and analyze performance data, customer feedback, and buying signals to pivot our creative strategy.
• Collaborate cross‑functionally to translate technical updates into intuitive content narratives.
• Partner with marketing to ensure seamless execution and platform‑native formatting.
• Leverage AI tools and workflow builders to scale creative concepts without compromising brand voice.
• Design distribution flywheels to maximize asset leverage and organic reach.

Skills

Content strategy

Growth marketing

Data analysis

Cross-functional collaboration

AI tools usage

Tools

HubSpot

WordPress

Salesforce

Google Suite

Job description

ButterflyMX is looking for a Creative Content Strategist to join our marketing team and help shape the future of our content ecosystems across a diverse range of B2B2C touchpoints. We need a modern strategist who can connect customer pain points and cultural insights across channels and teams, and leverage advanced A.I. workflows to turn them into scalable and automated growth engines for property managers, owners, and residents alike.

This is a hybrid role: part creative visionary, part systems architect, part growth hacker, working at the intersection of marketing, content, and A.I. systems. You will help define our next generation of content and creative frameworks that guide our messaging across all our communication channels, including our website, social media, digital advertising, print, and OOH. You will collaborate cross‑functionally with marketing, sales, and product teams to create compelling, value‑based narratives, and then leverage paid and non‑paid channels to amplify that messaging.

As the Creative Content Strategist, you will focus largely on high‑impact initiatives and automated architecture. You must have a deep understanding of how to connect creativity with A.I. to automate content creation across multiple platforms.

Responsibilities

• Conceptualize and deliver high‑impact campaigns with clear value propositions that resonate with our diverse B2B2C audience, from real estate developers, owners, and property managers to residents, vendors, and visitors.
• Gather and analyze performance data, customer feedback, and buying signals to pivot our creative strategy based on data.
• Collaborate cross‑functionally to understand technical updates and translate them into intuitive, value‑driven content narratives.
• Partner with the marketing team to ensure seamless execution, platform‑native formatting, and consistency.
• Leverage existing and new A.I. tools and workflow builders to efficiently execute, produce, and scale your creative concepts without sacrificing brand voice or quality.
• Design distribution flywheels that maximize asset leverage, ensuring every core piece of content organically amplifies our reach.

Requirements

• 3–5 years of experience in B2B content strategy, growth marketing, SEO/GEO, and digital audience development, preferably at P/E backed companies.
• Proven experience successfully leveraging LLMs (e.g., ChatGPT, Claude, Gemini) for automated and scalable content creation.
• Working experience using workflow automation tools such as Zapier, n8n, MESA, or Workato to automate content creation and distribution.
• Familiarity with HubSpot, WordPress, Salesforce, Google Suite, and other common workplace software.
• Experience or strong familiarity with B2B2C content and marketing best practices and frameworks.
• Track record of distributing across multiple channels, including WordPress, Facebook, LinkedIn, YouTube, Vimeo, social, and email.
• Data literacy with a demonstrated ability to collect, analyze, and interpret metrics and conversion data on Google Analytics and Ahrefs to inform creative decisions.
• Exceptional collaborative and communication skills, with experience managing stakeholders cross‑functionally.
• Proven experience leveraging AI tools in professional settings.

Benefits

• Comprehensive Medical (ButterflyMX covers 90% of the cost), Dental, and Vision plans (ButterflyMX covers 100% of the cost) starting day1.
• 401(k) plan with a match.
• 13 paid holidays, 25 PTO days.
• Paid Family Leave.
• Employee Assistance Program.