Creative Content Director — Digital Transformation Lead

British Medical Association; United States; Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

30 days holiday entitlement plus bank

Pension contributions (double matching

Leave for volunteering / other leaves

Maternity/paternity leave enhancements

Group income protection & life cover

Annual salary reviews

Onsite gym and cafe

EV & cycle to work scheme

Employee Assistance Programme

Learning & development opportunities

Season ticket loan

Additional annual leave buy-up

Job summary

The British Medical Association is seeking a Head of Creative Content to oversee content production and channel management across web, social and other platforms. The role guides the creative direction for the BMA, ensuring high-quality, cost-effective output while transitioning to a digital-first model.

Hybrid work with 1 day per week at BMA House, London-based duties and collaboration with members and external partners.

Qualifications

• Experience leading change from print-led to digital-led communications.
• Expert knowledge of content strategy, publishing, digital marketing and measurement.
• Experience evaluating and implementing new technology with sound financial and operational planning.
• Proven record of grounding creative approaches in audience insight and understanding of the medical profession.
• Proven success in leading complex projects and multi-team functions with diverse stakeholders.
• Excellent written, verbal, editing and presentation skills.
• Strong commercial and financial judgement including budget planning, forecasting and management.
• Excellent influencing skills.
• Working knowledge of production processes, media law and data protection law.
• Understanding of health and public sector challenges.
• Experience managing, developing and motivating multi-team functions.

Responsibilities

• Set and lead the BMA's overarching creative vision and ensure alignment with strategic priorities.
• Develop and own the delivery of the BMA's content strategy with clear success measures.
• Lead the transition from print-led to digital-first content production and adopt new technologies.
• Provide strategic leadership across multimedia production, copywriting, design, and digital content.
• Introduce and maintain prioritisation balancing demand, resources and priorities.
• Use performance data and insights to improve content across channels.
• Lead complex, cross-organisational projects.
• Build relationships with members, senior colleagues, suppliers and external partners.
• Manage budgets, forecasts and production costs; ensure value for money.
• Champion creativity and originality across all content and channels.
• Lead, develop and motivate a high-performing team.

Skills

Change leadership

Content strategy

Digital marketing

Audience insight

Project leadership

Budget management

Writing & editing

Influencing

Media law

Health sector knowledge

Job description

The British Medical Association is seeking a Head of Creative Content to oversee content production and channel management across web, social and other platforms. The role guides the creative direction for the BMA, ensuring high-quality, cost-effective output while transitioning to a digital-first model.

Hybrid work with 1 day per week at BMA House, London-based duties and collaboration with members and external partners.