Head of Creative Content

British Medical Association; United States; Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

30 days holiday entitlement plus bank

Pension contributions (double matching

Leave for volunteering / other leaves

Maternity/paternity leave enhancements

Group income protection & life cover

Annual salary reviews

Onsite gym and cafe

EV & cycle to work scheme

Employee Assistance Programme

Learning & development opportunities

Season ticket loan

Additional annual leave buy-up

Job summary

The British Medical Association is seeking a Head of Creative Content to oversee content production and channel management across web, social and other platforms. The role guides the creative direction for the BMA, ensuring high-quality, cost-effective output while transitioning to a digital-first model.

Hybrid work with 1 day per week at BMA House, London-based duties and collaboration with members and external partners.

Qualifications

• Experience leading change from print-led to digital-led communications.
• Expert knowledge of content strategy, publishing, digital marketing and measurement.
• Experience evaluating and implementing new technology with sound financial and operational planning.
• Proven record of grounding creative approaches in audience insight and understanding of the medical profession.
• Proven success in leading complex projects and multi-team functions with diverse stakeholders.
• Excellent written, verbal, editing and presentation skills.
• Strong commercial and financial judgement including budget planning, forecasting and management.
• Excellent influencing skills.
• Working knowledge of production processes, media law and data protection law.
• Understanding of health and public sector challenges.
• Experience managing, developing and motivating multi-team functions.

Responsibilities

• Set and lead the BMA's overarching creative vision and ensure alignment with strategic priorities.
• Develop and own the delivery of the BMA's content strategy with clear success measures.
• Lead the transition from print-led to digital-first content production and adopt new technologies.
• Provide strategic leadership across multimedia production, copywriting, design, and digital content.
• Introduce and maintain prioritisation balancing demand, resources and priorities.
• Use performance data and insights to improve content across channels.
• Lead complex, cross-organisational projects.
• Build relationships with members, senior colleagues, suppliers and external partners.
• Manage budgets, forecasts and production costs; ensure value for money.
• Champion creativity and originality across all content and channels.
• Lead, develop and motivate a high-performing team.

Skills

Change leadership

Content strategy

Digital marketing

Audience insight

Project leadership

Budget management

Writing & editing

Influencing

Media law

Health sector knowledge

Job description

We are looking for a Head of Creative Content to oversee the BMA's content production and channel management across web, social and other platforms. In this newly created role, you will set the creative direction for whole of the BMA, including all written, multimedia and design content, ensuring it supports our organisational priorities, strengthens member engagement and delivers measurable value. You will be responsible for ensuring that commissioned work is innovative, creative, high quality and cost effective including overseeing all multimedia production, copywriting and design, and digital and social content. You will continue to lead the transition towards a digital-first model. This is a hybrid role based 1 day per week at BMA House. As a Head of Creative Content you will:

Responsibilities

• Set and lead the BMA's overarching creative vision, ensuring it supports our strategic priorities.
• Develop and own the delivery of the BMA's content strategy, setting clear measures of success and demonstrating value for money.
• Lead the move from print-led to digital-first content production and champion the effective adoption of new technologies.
• Provide strategic leadership across multimedia production, copywriting and design, and digital and social content.
• Introduce and maintain an effective prioritisation approach that balances demand, available resources and organisational priorities.
• Use performance data, insight and evaluation to improve content development and delivery across channels.
• Lead complex, cross-organisational projects
• Build strong relationships with members, senior colleagues, suppliers and external partners.
• Manage budgets, forecasts and production costs, ensuring expenditure is controlled and investment supports strategic outcomes.
• Champion creativity and originality across all content, publications and digital channels.
• Manage, motivate and develop a high performing team

Requirements

• Demonstrable experience of leading successful change, particularly the shift from print-led to digital-led communications.
• Expert knowledge of content strategy, publishing, digital marketing, measurement and emerging industry trends.
• Experience of evaluating and implementing new technology, supported by sound financial and operational planning.
• A proven record of ensuring creative approaches are grounded in audience insight, research and an understanding of the medical profession.
• Proven success in leading complex projects and multi-team functions involving a wide range of stakeholders.
• Excellent written, verbal, editing and presentation skills.
• Strong commercial and financial judgement, including budget planning, forecasting and financial management.
• Excellent influencing skills
• A working knowledge of production processes, media law and data protection law.
• An understanding of the challenges and opportunities affecting the health and public sectors.
• Experience of managing, developing and motivating multi-team functions

The role profile outlines the current key responsibilities and expectations for the position. However, the British Medical Association (BMA) is presently engaged in an organisation design process, which aims to ensure that our structure, roles, and ways of working best support our strategic objectives and the needs of our members. As a result, the responsibilities and scope of this role may be subject to change as the association evolves. The BMA is committed to communicating any such changes transparently and supporting colleagues through any transitions that arise as part of this process.

Diversity & Inclusion Monitoring

Our ambition is to work together to promote a more inclusive environment, which attracts everybody with the right skills and experience and signals our commitment to celebrate and promote diversity. BMA is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We want people to bring their unique blend of experiences, backgrounds, perspectives and knowledge as we recognise that diversity makes us stronger.

Benefits

• 30 days holiday entitlement plus bank holidays and a BMA company day
• Double matching pension contributions up to 12% of salary
• Additional leave entitlement for volunteering, moving house or wedding leave (after completion of probationary period)
• Enhanced maternity and paternity leave
• Group Income protection & life assurance that is seven times your annual salary
• Annual salary reviews & incremental salary increases from year one to year three
• Onsite gym and subsidised café (at BMA House in London)
• Electric Vehicle and Cycle to work salary sacrifice scheme's (available after completion of probationary period)
• Access to a 24/7 Employee Assistance Programme (EAP) with free confidential counselling, a helpline and specialist support available
• Long service recognition every 5 years
• Professional subscription cover where membership of a professional institution is required for your role
• BMA Law - discounted rates for employees requiring legal services such as will writing/conveyancing
• Multiple flexible benefits and discounts through our employee benefits platform
• Lots of Learning and Development/training opportunities via our internal learning hub
• Season ticket loan (up to £10,000) (after completion of probationary period)
• Additional annual leave- buy up to 5 additional holiday days per year