Creative Brand Director

Netspend Corporation; Austin (TX); On-site; USD 85,000 - 120,000; Full time

Job summary

A leading financial services company in Austin is seeking a Creative Brand Director to drive innovative marketing campaigns and enhance brand equity. The ideal candidate will have extensive experience in creative leadership and brand strategy, with a strong track record in delivering impactful marketing solutions across various channels.

Qualifications

• 5 years of relevant experience in creative marketing.
• Proven history of designing 360 creative marketing campaigns.

Responsibilities

• Conceptualize and execute creative solutions for brand objectives.
• Lead and mentor creative teams, ensuring brand consistency.
• Analyze market trends to identify brand opportunities.

Skills

Leadership

Brand Strategy

Marketing Campaigns

Creativity

Education

Bachelor’s degree in Graphic Design

Tools

Photoshop

Illustrator

InDesign

Figma

Google Suite

Job description

About the Company:

Ouro is a global, vertically-integrated financial services and technology company dedicated to the delivery of innovative financial empowerment solutions to consumers worldwide. Ouro’s financial products and services span prepaid, debit, cross-border payments, and loyalty solutions for consumers and enterprise partners.

Ouro's flagship product Netspend provides prepaid and debit account solutions that connect customers with secure, convenient access to global payment networks so they can manage their money and make everyday purchases. With a nationwide U.S. retail network, customers can purchase and reload Netspend products at 130,000 reload points and over 100,000 distributing locations.

Since Ouro's founding in 1999 by industry pioneers Roy and Bertrand Sosa, Ouro products have processed billions of dollars in transaction volume and served millions of customers worldwide. The company is headquartered in Austin, Texas with regional offices around the world. Learn more at www.ouro.com.

Creative Brand Director position with Ouro Global, Inc. in Austin, TX.

Duties are:Conceptualize and execute creative solutions that effectively communicate the brand's strategic objectives; Collaborate with marketing and product teams to develop visually engaging campaigns across multiple channels; Recruit, lead and mentor creative teams, fostering a culture of innovation and excellence; Review and approve all creative outputs, ensuring brand consistency and high-quality standards to shepherd the brand equity of the product & company. Develop and implement brand architecture and brand management strategies, campaigns, and processes to increase brand equity and market share. Analyze market trends and competitive data to identify opportunities and threats for the brand. Collaborate with cross-functional teams to ensure consistency in brand messaging across all channels. Assist with management of brand budgets, ensuring maximum ROI. Monitor and report on brand performance and KPIs regularly, including opportunities.

Minimum Requirements: Bachelor’s degree in Graphic Design, or its foreign equivalent, plus five (5) years of relevant experience. Must have:

1. A proven history of designing breakthrough 360 creative marketing campaigns with best-in-class brand partners.

2. Successful track record leading a design team; able to delegate, coach, mentor and provide effective direction and feedback.

3. Demonstrated expertise in a broad array of areas including brand strategy, marketing campaigns, print advertising, editorial design and packaging.

4. Excellent working knowledge of software such as Photoshop, Illustrator, InDesign, Figma and Google Suite.