Craft Brand Manager

Stein Distributing Company; Boise (ID); On-site; USD 70,000 - 100,000; Full time

Job summary

Stein Distributing Company is seeking a seasoned Sales & Marketing Manager to direct the activities of Craft, Specialty, and High-End beer brands from Boise, Idaho. You will lead a team, set sales goals, manage promotions, and ensure brand growth while maintaining compliance and strong retailer relations.

Based in Boise, the role emphasizes strategic leadership, budget oversight, and hands-on account management to build market share for SDC's premium beer portfolio.

Qualifications

• High School Diploma.
• 3 years of craft beer experience preferred.
• Proficient with Microsoft Office 365.
• Must possess a valid driver’s license and maintain an acceptable driving record.
• Good verbal and written communication skills.
• Maintain a neat, well-groomed appearance, creating favorable public image and maintain proper conduct.
• Must be able to bend, lift, sit, squat, and stand for prolonged periods.
• Capable of driving a vehicle for prolonged periods.

Responsibilities

• Direct, lead, motivate and develop department personnel including selection, performance management and employee relations.
• Develop, achieve, and monitor sales, distribution and draught placement goals and monitor performance results.
• Develop and execute sales promotions to drive volume, brand awareness, sampling and retailer relations.
• Develop, communicate, and monitor impact selling and incentive programs.
• Develop and implement Balanced Scorecard as it relates to all On-Premise Sales Departments.
• Select and retain a high functioning Sales and Marketing Team.
• Maintain proper inventory levels on Craft and High-End beers and communicating inventory to Team Leaders and sale personnel.
• Assist in the development and implementation of the annual business plan and wholesaler assessment program.
• Frequent assessment of sales and merchandising key processes and procedures to ensure maximum efficiencies and retailer satisfaction.
• Establish and monitor quality control standards (product freshness, finished product loss).
• Develop and monitor sales and marketing expense budgets in conjunction with Director of Sales. Monitor and approve all expenses and complete monthly variance reports.
• Ensure compliance with all legal guidelines.
• To Build and maintain strong relationships with our craft breweries
• To call on and maintain Stein Distributing top craft accounts
• Scheduling of craft brewer trip in and out of Boise
• Educate the entire sales team on new items.
• Develop craft relationship with chain accounts.
• Attend monthly and/or quarterly chain account call business reviews with KAM. Encourage chains to develop an improved craft presence with SDC Brands

Skills

Verbal communication

Written communication

Education

High School Diploma

Tools

Microsoft Office 365

Job description

Job Details: Level: Management, Job Location: Boise - Boise, ID, Position Type: Full Time, Education Level: High School, Travel Percentage: Negligible, Job Shift: Day, Job Category: Management

OBJECTIVE / GENERAL DESCRIPTION

Direct the activities of Craft, Specialty, and High-End brands to achieve sales related objectives.

PRIMARY DUTIES AND RESPONSIBILITIES:

• Direct, lead, motivate and develop department personnel including selection, performance management and employee relations.
• Develop, achieve, and monitor sales, distribution and draught placement goals and monitor performance results.
• Develop and execute sales promotions to drive volume, brand awareness, sampling and retailer relations.
• Develop, communicate, and monitor impact selling and incentive programs.
• Develop, implement and monitor Balanced Scorecard as it relates to all On-Premise Sales Departments.
• Select and retain a high functioning Sales and Marketing Team.
• Maintain proper inventory levels on Craft and High-End beers and communicating inventory to Team Leaders and sale personnel.
• Assist in the development and implementation of the annual business plan and wholesaler assessment program.
• Frequent assessment of sales and merchandising key processes and procedures to ensure maximum efficiencies and retailer satisfaction.
• Establish and monitor quality control standards (product freshness, finished product loss).
• Develop and monitor sales and marketing expense budgets in conjunction with Director of Sales. Monitor and approve all expenses and complete monthly variance reports.
• Ensure compliance with all legal guidelines.
• To Build and maintain strong relationships with our craft breweries
• To call on and maintain Stein Distributing top craft accounts
• Scheduling of craft brewer trip in and out of Boise
• Educate the entire sales team on new items.

SECONDARY DUTIES AND RESPONSIBILITIES:

• Develop craft relationship with chain accounts.
• Attend monthly and/or quarterly chain account call business reviews with KAM. Encourage chains to develop an improved craft presence with SDC Brands

Qualifications:

Education:

• High School Diploma

Experience/Requirements:

• 3 years of craft beer experience preferred
• Proficient with Microsoft office 365
• Must possess a valid driver’s license and maintain an acceptable driving record.
• Good verbal and written communication skills.
• Maintain a neat, well-groomed appearance, creating favorable public image and maintain proper conduct.
• Must be able to bend, lift, sit, squat, and stand for prolonged periods of time.
• Capable of driving a vehicle for prolonged periods of time.